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Seven seats remaining for the Modern Retail Marketing Summit, April 20-22.

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Seven seats remaining for the Modern Retail Marketing Summit, April 20-22.

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Mitchell Parton

Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

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Retail media boom forces grocers like Kroger, Albertsons to reorganize

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Q&A

AI has changed how Kellanova thinks about its customers

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Sprouts hopes to grow from 450 stores to about 1,400

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New Economic Realities

Whole Foods exec says even high-income shoppers are now more cost-conscious

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Why Aldi execs overhauled their private-label brand strategy

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Store of the Future

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How retailers like Walmart and Lowe’s use digital twins of physical stores

September 23, 2025
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Kohl’s is stepping up its creator efforts as it attempts a sales reset
Digital Marketing Redux
Kohl’s is stepping up its creator efforts as it attempts a sales reset

Kohl's is funneling more resources into its creator program, including through a new affiliate model, as it looks to boost revenue and raise awareness.

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