Melissa Daniels is a California-based journalist who has held staff roles at numerous publications including the Associated Press, Law360, The Desert Sun and The Pittsburgh Tribune-Review. In addition to more than a decade of professional journalism experience, she's worked as a communications manager and strategies for multiple nonprofit organizations and local businesses. Her retail experiences dates back to working as a bridal store consultant and mall cashier in the early aughts. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.