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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

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Lowe’s new CMO is focused on improving the “big experiences that matter to our biggest customer segments”

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Shopify is betting on its Shop Cash rewards to grow app sales

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Global Retail

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Store of the Future

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Top Story
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Digital Marketing Redux
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

For the third year in a row, Avocados From Mexico is returning to the Super Bowl with a digital play; its Prediction Pit is built on a predictive AI system that offers real-time football predictions, as well as custom guacamole recipes.

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