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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Digital Marketing Redux

How YouTube Shopping is upping its social commerce competition with TikTok

April 15, 2024
Store of the Future

How Havenly is expanding from an online design service to a brick-and-mortar retailer after its acquisition spree

April 12, 2024
Store of the Future

Why companies like Kate Spade are giving mental health training to their store employees

April 08, 2024
online store
Unpacked

A proposed swipe fee deal from Visa & Mastercard causes concern among retailers 

March 29, 2024
Illustration of a black shoe on a yellow background
Global Retail

Why women in retail are leaving CEO positions

March 28, 2024
The Amazon Effect

Amazon says its stopped 700K counterfeiters from making accounts last year

March 26, 2024
Shoptalk 2024

The risks and benefits of AI take centerstage at Shoptalk

March 21, 2024
Shoptalk 2024

At Shoptalk, TikTok makes a pitch to retailers amid proposed ban

March 20, 2024
Shoptalk 2024

‘Vision is irrelevant’: Casper’s new CEO Joe Megibow on its updated turnaround plan

March 19, 2024
Shoptalk 2024

At Shoptalk, major retailers like Macy’s and Walmart focus on the in-store experience

March 19, 2024
Shoptalk 2024

‘It’s such a marathon’: The Shoptalk survival guide

March 17, 2024
Shoptalk 2024

What to expect at Shoptalk 2024

March 15, 2024
The Future of Brand Marketing

Why Halara is aiming for engagement after viral TikTok-driven sales

March 14, 2024
New DTC toolkit

To grow its DTC business, Grove no longer requires memberships for purchases

March 06, 2024
New DTC toolkit

How DTC brands like Youthforia are evolving their wholesale strategies

March 06, 2024
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Top Story
‘The easy dollars are gone’: Retail media faces new tests as it nears maturity
Digital Marketing Redux
‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

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