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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Store of the Future

Pharmacy closures in 2025 reshaped where people buy health products

January 02, 2026
Digital Marketing Redux

Lowe’s wants to do more with AI shopping in 2026

December 16, 2025
Supply Chain Shakeup

Modern Retail Podcast: PepsiCo thins portfolio and bets on better-for-you products

December 13, 2025
Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.
New Economic Realities

New partnerships, marketing fuel BNPL’s holiday surge

December 12, 2025
Member Exclusive

Brands Briefing: Papier’s sales swell to $50M this year fueled by a desire for analog products

December 09, 2025
People Who Shaped Retail

Doug Sweeny is the marketer behind Oura’s $1B year

December 09, 2025
Digital Marketing Redux

Luxury resale is angling to be the big winner of this year’s secondhand gift boom

December 03, 2025
New DTC toolkit

How Nisolo’s new CEO plans to turn the footwear brand around

December 01, 2025
Digital Marketing Redux

‘Unwrap the chaos’: Carter’s new CMO pushes for more emotional, relatable marketing

December 01, 2025
Yellow box on an assembly line, sitting on a yellow background
Supply Chain Shakeup

What it’s like running a warehouse on Black Friday, according to Beachwaver, Leatherology and Weezie

November 28, 2025
New DTC toolkit

Modern Retail Podcast: How Gen Z builds brands, with CharCharms’ Charlotte Trecartin

November 22, 2025
Store of the Future

Pink Chicken heads to Texas as it crosses 40% in retail revenue

November 20, 2025
Purple shopping bags on purple background
Member Exclusive

Brands Briefing: How retail companies are adjusting to the bifurcated Gen Z shopper

November 18, 2025
New DTC toolkit

Exclusive: Tote brand Hulken is now available at Target as it eyes omnichannel growth

November 13, 2025
Digital Marketing Redux

Celebrity-fronted campaigns are taking over 2025 holiday ads

November 05, 2025
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The Modern Retail guide to what’s in and what’s out in 2026
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The Modern Retail guide to what’s in and what’s out in 2026

Big workout pants, fiber and thrifting are just some of the trends that will dominate 2026, Modern Retail predicts in its annual In/Out list.

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