‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
March 25, 2025
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Digiday Media
Albertsons announced the launch of an in-store digital display network that it will pilot in 80 Albertsons and Jewel-Osco stores this summer. Modern Retail spoke with Liz Roche, vp of media and measurement for Albertsons Media Collective, about what the national grocery company is looking to learn from this test.
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