Kimeko McCoy, Author at Modern Retail

Retail Media Landscape

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

October 23, 2026

Marketing

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

October 16, 2026

Retail Media Landscape

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

October 06, 2026

Digital Marketing Redux

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

February 19, 2026

Digital Marketing Redux

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

January 19, 2026

CPG Playbook

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

December 31, 2025

Digital Marketing Redux

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

September 12, 2025

Digital Marketing Redux

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations

March 25, 2025

Digital Marketing Redux

Marketers are not won over by new AI-powered search tools

October 18, 2024

Digital Marketing Redux

Companies seem determined to make everything a retail media network. How did we get here?

July 12, 2024

Digital Marketing Redux

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

May 03, 2024

Digital Marketing Redux

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality

August 11, 2023

Digital Marketing Redux

Brands extend inclusive marketing efforts beyond Black History Month

February 01, 2023

Announcement

Introducing The Return, a podcast about how the advertising industry is making its way back to the office

July 15, 2022

Member Exclusive

Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands

July 12, 2022

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Kimeko McCoy

Kimeko McCoy

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are not won over by new AI-powered search tools

Companies seem determined to make everything a retail media network. How did we get here?

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality

Brands extend inclusive marketing efforts beyond Black History Month

Introducing The Return, a podcast about how the advertising industry is making its way back to the office

Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands

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Digiday Media

Kimeko McCoy

Kimeko McCoy

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