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Modern Retail
Julia Waldow

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At Modern Retail, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for Modern Retail, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at jwaldow@modernretail.co or on Twitter at @juliawaldow.

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At Modern Retail, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for Modern Retail, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at jwaldow@modernretail.co or on Twitter at @juliawaldow.

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Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet

October 20, 2026
Retail Media Landscape

NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’

October 19, 2026
New DTC toolkit

Why Bogg is moving beyond its signature EVA beach bag

October 15, 2026
New DTC toolkit

Why Crocs, Vera Bradley and other brands are diving into their archives for fashion inspiration

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Brands Briefing: As AI reshapes retail, brands are investing even more in stores

October 13, 2026
Digital Marketing Redux

‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with 

October 13, 2026
Experiential Marketing

Shoe tattoos and ballet ribbons: Why Crocs is embracing more ‘elevated’ accessories

October 07, 2026
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Brands Briefing: Why Crocs, David’s Bridal and StockX are embracing episodic content

October 06, 2026
Digital Marketing Redux

From influencers to AI, here’s what Gen Alpha thinks about your brand

October 05, 2026
Creator Playbooks

‘It scared the hell out of me to hand over the keys’: What brands have learned from creator partnerships

October 01, 2026
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Brands Briefing: Hanna Andersson is joining Amazon, with a 90% unique assortment

September 29, 2026
Experiential Marketing

Canadian apparel brand Duer launches a print magazine as analog comes back in style

September 28, 2026
Digital Marketing Redux

Spot & Tango is making a $3.5M bet on brand marketing after years of spending $0

September 23, 2026
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Brands Briefing: Are hotels the new brand showrooms?

September 22, 2026
AI Strategies

Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands

September 17, 2026
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Top Story
Nearly 30% of holiday budgets expected to be spent by the end of October
New Economic Realities
Nearly 30% of holiday budgets expected to be spent by the end of October

According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest level reported in six years. Here's what that could mean from a supply chain perspective

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