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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Retailers

Resale platforms gain steam as they grapple with business model

October 19, 2020
Store of the Future

As payments war continues, Afterpay launches in-store checkout option

October 13, 2020
New DTC toolkit

‘Not everyone can be Patagonia’: Pattern’s Emmett Shine on how the DTC playbook has changed

October 12, 2020
New DTC toolkit

Why Walmart is partnering with DTC brands to expand its sexual wellness aisle

October 09, 2020
Retailers

With shoppable Instagram Reels, live selling may get a new life

October 07, 2020
Retailers

Why Affirm is courting lower-priced retailers

October 05, 2020
dtc balloon
Earnings

Pepsi’s e-commerce business nearly doubled this past quarter

October 01, 2020
Store of the Future

As holiday shopping ramps up, retailers race to offer same-day shipping

October 01, 2020
New DTC toolkit

As the pandemic continues, high-end health and safety products see increased traction

September 28, 2020
Store of the Future

Why Party City’s scaled back pop-up plan is a foreboding holiday bellwether

September 25, 2020
New DTC toolkit

‘Give your community what they want’: DTC brands are increasingly leaning on merch

September 24, 2020
New DTC toolkit

How cereal nostalgia gave Magic Spoon a coronavirus boost

September 23, 2020
Retailers

Why Boxed is doubling down on its private label program

September 21, 2020
Q&A

Why haircare brand Camille Rose finally decided to sell on Amazon

September 18, 2020
Retailers

As pandemic fatigue sets in, alcohol alternative brands are booming

September 17, 2020
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MAC Cosmetics maps out its holiday live-shopping push
The Marketplace Boom
MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

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