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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

New Economic Realities

Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce

August 19, 2024
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DTC Briefing

DTC Briefing: Green shoots emerge as some DTC brands raise their outlooks in Q2

August 13, 2024
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Member Exclusive

DTC Briefing: How brands like IQBar & Oats Overnight build awareness in retail

July 30, 2024
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New Economic Realities

Zombie brands, fire sales & quiet closures are plaguing the DTC world

July 10, 2024
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Member Exclusive

DTC Briefing: How startups learned to embrace Prime Day

July 09, 2024
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Member Exclusive

DTC Briefing: Nike’s recent challenges can’t be entirely blamed on DTC

July 02, 2024
Member Exclusive

DTC Briefing: Looking for a creative outlet, more founders are turning to Substack

June 25, 2024
The modern brand's guide to doing more with less

‘Everybody’s doing their best with what we can’: How consumer startups are adjusting to a new VC landscape

June 21, 2024
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Member Exclusive

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

June 18, 2024
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Store of the Future

Boot Barn is opening one store a week to cement itself as a national lifestyle brand

June 10, 2024
New Economic Realities

Foxtrot co-founder Mike LaVitola is plotting the store’s comeback: ‘I just couldn’t sit on the sidelines’

June 05, 2024
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Member Exclusive

DTC Briefing: Brands adjust to conflicting consumer signals heading into summer

June 04, 2024
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Member Exclusive

DTC Briefing: Startups are pursuing a mix of credit and equity amid fractures in funding

May 28, 2024
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Member Exclusive

DTC Briefing: Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier

May 21, 2024
New Economic Realities

What to know about Foxtrot’s potential comeback

May 17, 2024
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MAC Cosmetics maps out its holiday live-shopping push
The Marketplace Boom
MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

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