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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Member Exclusive

Explainer: How retail brands are building fractional attribution models

September 06, 2019
New DTC toolkit

To acquire customers more cheaply, DTC brands are partnering up

September 05, 2019
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Store of the Future

How teen apparel retailers are revamping their store fleets

September 04, 2019
Member Exclusive

Maveron co-founder Dan Levitan’s VC playbook for identifying brands that can scale

September 03, 2019
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Member Exclusive

Six months in, Target’s third-party marketplace has added few new sellers

August 30, 2019
Member Exclusive

Explainer: From CAC to AOV, what DTC’s hottest buzzwords really mean

August 29, 2019
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New DTC toolkit

As DTC brands mature, private equity takes on an increasingly important role

August 28, 2019
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Retailers

‘It’s a different economic model’: Traditional retailers face hurdles in push into resale

August 26, 2019
New DTC toolkit

‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost

August 23, 2019
target
Earnings

As digital sales increase, Target is looking for ways to ensure its stores can fulfill orders efficiently

August 21, 2019
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Retailers

‘Complementary to our physical stores’: Why TJ Maxx has been able to thrive without costly e-commerce investments

August 21, 2019
New DTC toolkit

SmileDirectClub’s IPO filing highlights promises, pitfalls for DTC health care industry

August 20, 2019
Marketing

How Pinterest is pitching DTC companies through a new ‘disruptor brands’ sales team

August 16, 2019
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Earnings

‘Shot themselves in the foot’: Macy’s struggles to wean itself off of steep discounts

August 14, 2019
Store of the Future

Big-box retailers are pushing curated product assortments to reach new shoppers

August 14, 2019
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Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
Retail Media Landscape
Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy

One year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

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