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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Tony Hawk in a promotional campaign for canned water brand Liquid Death
Marketing

‘Cult following’: How Liquid Death sold $3M worth of merch last year

January 24, 2022
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Where investors predict money will flow in 2022

January 18, 2022
Tennis start Venus Williams in a campaign for styling service Stitch Fix
Retailers

Stitch Fix is leaning on celebrities like Venus Williams as it tries to expand its customer base

January 14, 2022
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: For health and wellness brands, January is the ‘most critical month’

January 11, 2022
New DTC toolkit

‘It’s easy to come up with a contrived adjusted EBITDA’: After a frothy 2021, the pressure is on for newly-public DTC startups to turn a profit

January 06, 2022
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Maveron’s Veronica Reaves-Parks on the consumer trends she’s watching in 2022

January 04, 2022
Holiday display at Target
Retailers

This year cemented the end of holiday shoppers rushing to stores

December 27, 2021
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: The 3 biggest e-commerce stories in 2021

December 21, 2021
nike house
New DTC toolkit

Nike is leaning on digital goods as supply chain challenges slow growth

December 20, 2021
Native founder Moiz Ali
New DTC toolkit

‘This industry isn’t nascent anymore’: Native’s Moiz Ali on how DTC startups matured in 2021

December 16, 2021
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Startups are out to prove they won’t repeat the delivery mistakes of last holiday season

December 14, 2021
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Affiliate marketing gets a second look from brands in time for the holidays

December 07, 2021
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Why some startups saw big gains on Black Friday and Cyber Monday

November 30, 2021
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Forerunner’s Nicole Johnson on how the consumer psyche has evolved

November 23, 2021
raining money
Earnings

Retailers fend off slowing e-commerce growth and inventory challenges during third quarter earnings

November 22, 2021
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How Mars decides where to spend its retail media dollars
Member Exclusive
How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

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