Amazon looks set to stick to its traditional two-day playbook for this year’s fall sale known as Prime Big Deal Days, despite testing a longer format in July.
As brands that specialize in gourmet foods and ingredients navigate various tariffs, the delays are making it even more difficult to forecast for the next year.
During its earnings call on Wednesday, Shopify tried to communicate how it was staying ahead of the curve related to one of the biggest new trends in commerce: agentic AI.
Brands like Amika and Perelel boost influencer marketing success by investing in long-term partnerships, but it’s a rarity in the burgeoning field.