Whatnot believes its recommendation systems — which now refresh in just minutes — are what set the company apart from competitors. Whatnot chief product officer Tom Verrilli spoke with Modern Retail about what makes recommendations uniquely challenging in live commerce.
Move over, traditional influencers — employee-generated content is on the rise. Here’s why brands like Starbucks are encouraging staffers to shoot videos and record TikToks.
Amid a challenging macroeconomic year, Amazon has proven to be a powerful sales engine for many digitally native startups. Modern Retail spoke with three startups — Suri, P.F. Candle Co, and Pretty Tasty Tea – about what they believe is driving their surge in Amazon sales this year.
Minnetonka is betting on new categories, new silhouettes and new marketing tactics to win over new audiences as it celebrates its 80th birthday this year.