The wellness arms race is in full force as retailers like Target, Walmart, Ulta, and even Costco are competing on assortments.
Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.
Deal-hungry shoppers turned to Amazon’s October Prime Day this week, fueling an early holiday sales spike as consumers snapped up household staples and gifts amid worries about rising prices and the effect of President Donald Trump’s tariff policies.
As marketers expect tighter budgets and higher CPMs this holiday season, brands like HexClad and Snif are doing more cost-efficient collaborations.