As brands plan for 2026, they are determined to not have their growth initiatives upended by another year of macroeconomic uncertainty.
Executives from Target, Best Buy and Nordstrom say their marketplaces are playing a bigger role in how they choose products, make money and help shoppers find what they want, both online and in stores.
At NRF, leaders at companies like PayPal and Fabletics acknowledged there’s still a ways to go before more people trust AI to complete a transaction.
Amazon broke a long-standing holiday tradition in 2025 by not publishing a post–Black Friday and Cyber Monday sales recap, marking the first time in nearly a decade that the company has stayed silent after one of its biggest shopping periods.