Modern Retail Research: Traditional brands had a blockbuster 2021 and believe the momentum will continue
April 18, 2022 ■ 2 min read
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Digiday Media
Through a new partnership with marketing platform Rokt, Gopuff announced it will begin allowing non-endemic advertising on its platform. With the new offering, Gopuff's ad network will go beyond the CPG category -- with other types of brands and retailers able to promote their products to Gopuff users.
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