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Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
In-house innovation labs in retail are beginning to look like failed experiments instead of arbiters of forward-thinking industry change, proliferating from the inside out.
As in-house innovation labs falter and the competitive landscape picks up, retailers are buying up technology companies to gain an advantage.
Subscription services allow for retailers to build a recurring revenue model at a time when many of them are trying to fend off digitally native competitors.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Heinz is the latest in a growing line of brands to embrace live video shopping. In late October, the company worked with livestream e-commerce specialist Firework to take viewers inside its Halloween pop-up store in Santa Monica, California. The condiment giant’s adoption of shoppable live video is part of parent Kraft Heinz’s growing online marketing strategy.
Read MoreAt the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.
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