Modern Retail+

Amazon Briefing: Smaller brands continue to feel pushed out of 1P as margins get squeezed

June 01, 2023  ■  6 min read

Amazon’s shift from its 1P retail to its 3P marketplace is in full force. A number of brands that have for years sold directly to Amazon via its 1P program are either facing harder negotiations, or had orders stopped altogether in the past month.