At the Modern Retail Commerce Summit in New Orleans this week, Shein’s head of content creation Marisa Runyon spoke about how Shein developed its content creation strategy to drive engagement and sales.
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s yearly index that focuses on how retailers have changed their online strategies.
Before, premium brands had very differing views on the platform. But the perception has changed drastically with, now, most brands having at least a semblance of an Amazon strategy.
Kendra Scott CMO Michelle Peterson spoke this week at the Modern Retail Commerce Summit in New Orleans. During her session, she discussed the brand’s approach to marketing — which emphasizes making connections with its shoppers over conversion.