Amid a challenging macroeconomic year, Amazon has proven to be a powerful sales engine for many digitally native startups. Modern Retail spoke with three startups — Suri, P.F. Candle Co, and Pretty Tasty Tea – about what they believe is driving their surge in Amazon sales this year.
Minnetonka is betting on new categories, new silhouettes and new marketing tactics to win over new audiences as it celebrates its 80th birthday this year.
Advertisers are embracing AI for social media and retail media marketing. However, they are slower to adopt AI for influencer and CTV marketing. This is according to a Modern Retail+ Research survey of more than 100 marketing professionals in first-quarter 2026.
Every Amazon agency right now is trying to get a sense of what role AI referral traffic is playing — and will play — in driving purchases, even if they don’t have much data to go off of yet.