Amazon’s biggest sales event of the year is testing how far brands will go to stay in the game. Brands with pricing power, operational agility and sharp strategy stand to dominate.
In this edition of our Modern Retail+ research series, driven by monthly focus groups with top executives, we asked operators at Prose, The Clear Cut and Fashionphile how they evaluate when to add something to their tech stack and what new AI applications make sense for their business.
Brands like Dieux and Evereden are investing in their own clinical trials and in-house science teams to make products that can stand out to shoppers and investors.
At the Cannes Lions International Festival of Creativity this year, Amazon’s pitch to advertisers was all about how new deals with Roku and Disney will bring more high-quality inventory to its DSP.