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gray phone on a white and green background displaying a text conversation. One person texts "what's the status of my order?" and a robot replies with three dots, indicating they are typing back

Marketplace Briefing: Amazon’s shopping bot Rufus can now automatically buy products for you when prices drop

November 13, 2025

Amazon quietly rolled out a new agentic shopping feature in Rufus, the company’s artificial intelligence-powered shopping assistant, that will automatically buy products for shoppers when they go on sale.