DTC Era

DTC Briefing: How supply chain shortages are impacting e-commerce operations

Getting products manufactured overseas, transporting them over to the United States and shipping them out to customers globally is still nearly as difficult as it was in 2020 -- and in some cases more difficult. As a result, nearly every decision that a burgeoning e-commerce startup has to make these days has to account for shipping or production delays on every little item. 

Latest Stories

  • JUL 13, 2021

    Why more non-apparel DTC brands are selling at Urban Outfitters

    Over the years, many health and beauty direct-to-consumer brands have chosen to expand their physical retail via standalone stores or marketplaces. However, there is also a growing trend of partnering with traditional department stores or big box retailers, such as Nordstrom and Target. Urban Outfitters, once known as a hip millennial clothing retailer, is quietly building its own hub of digitally-native skincare and wellness brands.

  • JUL 12, 2021

    Inside Figs’ brand ambassador program of health care professionals

    Health care apparel brand Figs, which recently went public, has an army of nurses and doctors online. These brand ambassadors have helped give the company a name -- as well as lowered its customer acquisition costs.

  • JUL 06, 2021
    Modern Retail DTC Briefing

    DTC Briefing: Startups contend with ‘whack-a-mole’ iOS14 fallout

    Roughly two months after the iOS14 update rolled out, direct-to-consumer startups are still trying to understand the impact of it. The impact felt by DTC startups has widely varied, according to the four media marketers and media buyers. Multiple brands reported their cost per impressions (CPMs) rising on Facebook since the iOS14 update, while the conversion and purchase-related data Facebook reports back seems to be less accurate.

  • JUN 29, 2021

    DTC Briefing: How Monica + Andy is preparing for a mix of in-person and virtual events

    Over the past year, many retail startups experimented with virtual events. But for Monica + Andy, an eight year old baby clothing brand, virtual events became a regular part of its marketing strategy. Now, Monica + Andy presents a potential case study as to how DTC brands might approach events going forward: CEO Monica Royer said she expects half of Monica + Andy's events to be virtual, half in-person, going forward.

  • JUN 28, 2021

    Chewing gum is getting an e-commerce makeover

    The direct-to-consumer chewing gum brands have been pushing one idea in particular: Rather than positioning chewing gum as an afterthought purchase, they want turn it into a high-price, premium product that consumers seek out on direct-to-consumer websites the way they might with a houseplant or a meal kit.

  • JUN 22, 2021

    DTC Briefing: With OpenStore, interest in Shopify-focused holding companies accelerates

    A couple of weeks ago, Pattern Brands, formerly known as Gin Lane, announced it was pivoting from launching its own brands to acquiring them. Now, there's a new entrant in the acquisition game: OpenStore. OpenStore is taking the Shopify holding company approach and supercharging it, by placing automated bids on Shopify brands. This will likely intensify the mad dash to to acquire as many small Shopify brands for cheap  -- interest that was already intensifying thanks to the success of Amazon-focused holding companies.

  • JUN 17, 2021

    Why Pomp is entering the crowded online floral startups field — and trying to take on 1-800 Flowers

    Direct-to-consumer floral company Pomp launched on Wednesday, joining the new guard of online-native brands trying to improve the floral industry’s convoluted supply chain, and provide simpler alternatives to industry giants like 1-800 Flowers. The perishable floral industry has struggled with supply chain since its birth. In response, new DTC challengers like Pomp, Farmgirl Flowers, and Urban Stems innovate with owned supply chains, and a smaller, more curated assortment of bouquets.

  • JUN 15, 2021

    DTC Briefing: Instagram is trying to make influencer marketing more prominent

    Social media apps are rolling out more tools meant to encourage brands to work more closely with influencers. Instagram, for example, announced last week that it is testing a new affiliate tool, which allows influencers to earn a commission from products they recommend that use Instagram’s checkout service, with the commission being set by the brand. It's led to a change in overall influencer strategy.

  • JUN 10, 2021

    Pitch Deck: How Pattern Brands laid out its new holding company vision

    This week Pattern Brands -- a holding company formed by the former members of branding agency Gin Lane -- announced that it was pivoting away from launching its own brands, and instead would look to acquire a number of smaller brands in the home goods space. It's a move that has been in the works for over a year. Modern Retail obtained a pitch deck that Pattern Brands sent around last summer, laying out its vision for the holding company it hoped to build.

  • JUN 08, 2021

    DTC Briefing: Pattern Brands pivots to acquiring startups

    Pattern Brands was one of a few startups that thought it could crack the customer acquisition challenges brands faced by taking a holding company approach. Led by the former team behind branding agency Gin Lane, Pattern Brands would launch multiple brands under one company, all catering to an affluent millennial customer. Now, Pattern Brands is taking a different strategy.

  • JUN 08, 2021

    With new commerce features, Pinterest is continuing to court DTC brands

    As DTC brands continue to look for new customer acquisition channels, Pinterest is becoming a bigger part of their shoppable content playbook. The social platform, which has been increasingly building out e-commerce capabilities, has partnered with several digitally-native brands on a shopping event featuring exclusive products.

  • JUN 01, 2021

    DTC Briefing: Partnerships are becoming a consistent part of startups’ marketing playbooks

    With summer approaching and people being inclined to spend more time at the beach than they are online shopping, brands are looking for creative marketing tactics to drum up excitement. And one of the most common tactics startups have started experimenting more with in recent years is partnership marketing. Partnership marketing encompasses everything from product giveaways on Instagram to selling more co-branded items, and they're increasingly becoming a small but critical component of startups' strategies for critical sales moments.

  • JUL 16, 2021
    Sponsored

    Report: Brands that deliver exceptional customer experiences drive revenue growth

    Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.

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