DTC Era

Why Omsom rebranded its packaging for its retail debut

With more direct-to-consumer brands entering retail, they face the challenge of standing out on a shelf instead of social media feeds. That's why DTC brand Omsom, known for its East Asian and Southeast Asian sauces, rethought its packaging and look for its first major retail debut at Whole Foods.

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Oct 17–Oct 19, 2022

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