DTC Era

Inside olive oil startup Brightland’s product expansion strategy

When CPG startup Brightland launched in 2018, it launched with just two products: two different varieties of olive oil. Since then, the company has expanded its product line to include four different flavored olive oils, two different varieties of vinegar and this week, launched a line of honey. Brightland typically partners with other companies, and does limited-edition runs, in order to test out new products.

Latest Stories

  • SEP 13, 2021

    The DTC reckoning that never came

    Brands are raising money, and venture capitalists have seemingly endless money to throw at them. And it's happening at a record pace. It's a big change from a little over a year ago, when DTC brands were said to be facing a reckoning.

  • SEP 08, 2021

    Last Crumb is the latest CPG startup to embrace the drop model

    The weekly "drop" is quickly becoming a major release tactic among direct-to-consumer food brands. Take for instance, Last Crumb, a luxury cookie brand that launched in May and has a growing lottery-like waitlist of eager customers. The weekly release method, long used by streetwear and sneaker brands, is being applied to the food space.

  • SEP 07, 2021
    Illustration with a pan, a jar and underwear with tags spelling out D-T-C.

    DTC Briefing: Brands are trying to set expectations ahead of holiday inventory challenges

    Direct-to-consumer startups have now been grappling with manufacturing delays, increased prices of raw materials and astronomical costs for shipping containers for close to a year and a half now. And the challenges show no signs of subsiding.

  • SEP 01, 2021

    Sustainability now, profits later: A look inside Allbirds’ S-1

    In its S-1 filing with the SEC, DTC footwear brand Allbirds unveiled its goal for a sustainable public equity offering,” or an “SPO." The document also unveiled major operating losses and a lack of profitability for the well-funded company.

  • AUG 31, 2021

    DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face

    For the past few years, Warby Parker has been cited as an example of the rare direct-to-consumer startup capable of turning a profit -- the company first noted in 2017 that it achieved profitability on an EBITDA basis. But when the company filed its S-1 last week, it revealed that the path to profitability remains bumpy -- and it served as a good proxy for the biggest challenges DTC brands face in 2021 in turning a profit.

  • AUG 30, 2021

    How Cupshe built a $150 million swimwear business by embracing both DTC and Amazon

    In the past, Cupshe focused on selling low priced swimwear on Amazon and its own DTC site, driving $150 million in revenue this year. Last week, following a $15.5 million funding round in March, the brand is expanding to athleisure and diversifying its marketing streams.

  • AUG 25, 2021

    Warby Parker’s S-1: A digitally-native brand discovers the power of stores

    Warby Parker is the latest direct-to-consumer company planning to go public. The eyewear brand, which was founded in 2010 and currently has 145 stores, is preparing for a direct listing on the NYSE. The debut will come after years of major revenue growth coupled with operating losses.

  • AUG 24, 2021

    DTC Briefing: What’s fueling consumer disillusionment with digitally-native brands

    After years of scooting by on beautiful aesthetics, some startups are feeling the ripple effects of DTC disillusionment. That is, customers (and high-profile writers) are increasingly expressing remorse after spending a premium to buy beautiful cookware or bedding from a startup that they think is more ethical than traditional retailers.

  • AUG 17, 2021

    DTC Briefing: Brands are leaning on email marketing amidst a digital marketing upheaval

    Despite the fact that shoppers are likely to receive a dozen-plus emails from retailers each day, direct-to-consumer startups are constantly trying to wedge their way into people’s promotions tabs. And email marketing is only likely to become more crucial -- and more complicated -- for any burgeoning DTC startups, thanks to privacy-focused changes in the digital marketing landscape. 

  • AUG 10, 2021

    DTC Briefing: Startups are already preparing for another chaotic holiday season

    With holiday planning well underway, DTC startups are planning for the 2021 holiday season to be just as chaotic as last year's. While they hope that carriers like UPS and FedEx will be better equipped to deal with the surge in e-commerce orders, port delays are shipping container shortages are in some cases worse than last year.

  • AUG 03, 2021

    DTC Briefing: How year-old startups are trying to grow through chaos

    Rarely, if ever, does a startup’s first year in business go according to plan -- but DTC founders who launched their businesses in 2020 had to deal with an unprecedented amount of chaos. Now, going into their second year of business, these startups are ramping up marketing investments, and resuming some of the brand-building tactics they previously had to put on hold.

  • JUL 27, 2021

    DTC Briefing: As more platforms launch, the DTC-marketplace sales strategy evolves

    Within the past several years there has been an explosion of new specialty marketplaces through which e-commerce brands can also sell their products. As a result, e-commerce brands have more options than ever before when considering where to sell their products online -- and many of them are expressing more interest in moving beyond DTC distribution earlier on.

  • SEP 13, 2021
    Sponsored

    Back to school 2021: What happened and what it means moving forward

    Watch this on-demand webinar where experts discuss the changes to the back-to-school season and what it means for retailers now and in the future.

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.

Book Passes