Inside olive oil startup Brightland’s product expansion strategy

When CPG startup Brightland launched in 2018, it launched with just two products: two different varieties of olive oil. Since then, the company has expanded its product line to include four different flavored olive oils, two different varieties of vinegar and this week, launched a line of honey. Brightland typically partners with other companies, and does limited-edition runs, in order to test out new products.

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Oct 12–Oct 14, 2021

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