DTC Era

DTC baby formula startups have temporarily stopped taking on new customers as demand spikes

Since Similac maker Abbott issued recalls of its products due to bacteria contamination in late February, U.S. retailers have been hit with a formula shortage. Amid the shortage, a number of upstart brands that specialize in organic or clean label baby formula have seen an uptick in customers -- so much so, that some of them have temporarily stopped accepting new customers. DTC formula brands like Bobbie, ByHeart, Kate Farms and Aussie Bubs are all promoting their subscription delivery as a convenient way for parents to get their children food.

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