DTC Era

How DTC startups are preparing for an uptick in returns over the holidays

In order to better manage returns over the holidays, all retailers are looking at how they can give customers more cost-effective ways to exchange and send back items. But it's particularly a challenge for direct-to-consumer startups, many of whom at most have a handful of physical stores that customers can return products to.

Latest Stories

  • NOV 15, 2019

    ‘I’m in Facebook every day, and I’m freaking out right now’: Confessions of a DTC marketer

    There's a rising supply of direct-to-consumer brands eager to hand over money to agencies to help them with their Facebook marketing. In the latest edition of our Confessions series, in which we offer anonymity in exchange for candor, we speak to a former marketer who cycled through several agencies -- ultimately landing at one that focused mostly on direct-to-consumer brands -- before going freelance.

  • NOV 14, 2019

    To grow its direct business, Nike is looking to get more out of its app users

    While other retailers like Target and Walmart have consolidated the number of apps they offer in recent years, Nike has centered its app strategy around building a handful of apps to serve specifics audiences. There's Nike's main app, Nike+, to which Nike has added more features in recent years to make it easier to shop in-store. SNKRS targets sneakerheads with limited edition product drops, while Nike Train Club and Nike Run Club are marketed towards fitness fanatics who want an app to help them manage their workouts. In total, Nike has more than 170 million users across its family of apps.

  • NOV 14, 2019

    Why DTC cookware brand Material is seeking out retail partnerships

    There are so many DTC cookware brands it's hard to keep them straight. Now, these players are growing and trying to stay alive by expanding product lines and inking retail partnerships. The latest example is Material, which is now partnering with the furniture brand West Elm.

  • NOV 11, 2019

    Mizzen+Main is launching a new customer loyalty program

    Direct-to-consumer brands like to trumpet the fact that they have more access to customer data than traditional brands. Now, as they grow and add more products, they're also looking to launch loyalty programs that give them better insight into how their customers behave compared to traditional loyalty programs. Mizzen+Main, which sells mens dress shirts and pants, is launching a new loyalty program on Tuesday that it hopes will give the company more insight into when exactly its customers are looking to shop.

  • NOV 08, 2019

    DTC brands are trying to figure out how much of their business can stay direct

    When handbag brand Dagne Dover launched in 2012, its products were only available for sale through its own website. But today, shoppers can find Dagne Dover bags for sale on Nordstrom's website, in Stitch Fix boxes, in select Apple stores, as well as some Equinox gyms. While Dagne Dover started as a direct-to-consumer brand, wholesale now accounts for just under 20% of its revenue. Founder and CEO Melissa Mash wants to keep it that way.

  • NOV 08, 2019

    ‘Almost a scam’: As DTC brands grow, Shopify is struggling to keep up

    Shopify is largely considered the go-to solution for DTC e-commerce architecture. But some say the enterprise solutions are lacking. And other digitally native brands trying to scale their businesses have had to get creative to use the platform to their advantage.

  • NOV 06, 2019

    SMS is the new email: DTC brands are getting into text messaging

    As shoppers' email inboxes and Instagram stories have become cluttered with ads from direct-to-consumer brands urging them to get 20% off their new rug or sleepwear collection, newer brands are in search of new places to talk to customers where they aren't yet sick of hearing from brands. One method of communication that's starting to become more popular: text messaging.

  • NOV 05, 2019

    The case for and against the DTC holding company

    Direct-to-consumer brands were born out of the idea that the Procter & Gambles of the world weren't doing a good job anymore of addressing consumer needs. Now some of them want to become the next Procter & Gamble.

  • OCT 30, 2019

    Why West Elm is partnering with a weighted blanket brand

    The DTC weighted blanket brand Bearaby is collaborating with West Elm. The partnership illustrates the millennial-love furniture maker's strategy with smaller brands that complement its selection. More, similar collaborations are likely on the way.

  • OCT 24, 2019

    To stave off growth woes, DTC brands partner with others to create marketplaces

    Brooklinen announced a new marketplace called Spaces. It partnered with other DTC brands to sell adjacent but not competitive goods on the bedding company's website. It's indicative of a growing business trend where brands are banding together to try and maintain growth.

  • OCT 15, 2019

    New sites are helping customers make sense of the DTC landscape

    New and existing sites are increasingly seeing an opportunity in helping both shoppers and industry members make sense of the growing DTC landscape. The founders of these sites say that because it's easier now than ever before to start a new brand, and many of these brands gain traction through a mix of paid Facebook and Instagram ads, influencer partnerships, and affiliate deals, it's hard for even someone who works in the consumer industry to understand which new mattress or razor is best.

  • OCT 08, 2019

    Without first-time customer discounts, DTC brands try to find new ways to collect emails

    Email addresses have become the currency of choice for direct-to-consumer brands. As a result, many DTC brands offer customers a discount off their first order, if they sign up for the company's email list

  • DEC 11, 2019
    Sponsored

    Video: What creative 'storytelling' means in the age of AR and visual search

    Great storytelling adds value to a brand. In a new video, hear from Triad's Garrett Albanese about why marketers should be investing in visual search, augmented reality and creative site experiences.

Amazon Strategies
Jan 28–Jan 29, 2020

Join us at Amazon Strategies, where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.

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