Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Holiday Marketing Strategies

‘They’re spending their money elsewhere’: Brands are more cautious about holiday pop-ups this year

November 06, 2024

Digital Marketing Redux

Brands are preparing their ad strategies for a week of post-election uncertainty

November 01, 2024

New Economic Realities

Walmart’s relocation mandate could further fuel an economic boom in Bentonville

October 31, 2024

New Economic Realities

How suburban sprawl and changes in discount retail have changed the outlet mall

October 29, 2024

Store of the Future

Carter’s rethinks its marketing, apparel and store design to appeal to Gen Z parents

October 25, 2024

Member Exclusive

Marketplace Briefing: Amazon & Walmart ramp up same-day pharmacy delivery while other drugstore chains struggle

October 24, 2024

New Economic Realities

‘An act of desperation’: Why The Container Store needed a lifeline from Beyond Inc.

October 22, 2024

Digital Marketing Redux

Why retailers like Kroger & Walmart are adding streaming services to their membership programs

October 21, 2024

Supply Chain Shakeup

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

October 16, 2024

Store of the Future

How major malls are catering to Gen Z shoppers

October 15, 2024

New Economic Realities

Spirit Halloween’s Christmas stores are taking over spaces once occupied by Christmas Tree Shops

October 11, 2024

Holiday Marketing Strategies

Brands are cautious about Google and Meta’s gen AI holiday ad push

October 09, 2024

The Marketplace Boom

How Walmart decides which new partnerships and perks to add to Walmart+

October 09, 2024

New Economic Realities

How Schwan’s frozen food delivery service rebranded as Yelloh and struggled to evolve — leading to its closure

October 04, 2024

New Economic Realities

A proposed CVS breakup could shift focus back to its retail pharmacy business

October 02, 2024

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Mitchell Parton

Mitchell Parton

‘They’re spending their money elsewhere’: Brands are more cautious about holiday pop-ups this year

Brands are preparing their ad strategies for a week of post-election uncertainty

Walmart’s relocation mandate could further fuel an economic boom in Bentonville

How suburban sprawl and changes in discount retail have changed the outlet mall

Carter’s rethinks its marketing, apparel and store design to appeal to Gen Z parents

Marketplace Briefing: Amazon & Walmart ramp up same-day pharmacy delivery while other drugstore chains struggle

‘An act of desperation’: Why The Container Store needed a lifeline from Beyond Inc.

Why retailers like Kroger & Walmart are adding streaming services to their membership programs

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

How major malls are catering to Gen Z shoppers

Spirit Halloween’s Christmas stores are taking over spaces once occupied by Christmas Tree Shops

Brands are cautious about Google and Meta’s gen AI holiday ad push

How Walmart decides which new partnerships and perks to add to Walmart+

How Schwan’s frozen food delivery service rebranded as Yelloh and struggled to evolve — leading to its closure

A proposed CVS breakup could shift focus back to its retail pharmacy business

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Digiday Media

Mitchell Parton

Mitchell Parton

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