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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

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How outdoors brand Backcountry lost its way

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How brands like Winx are navigating influencer partnerships ahead of the 2024 election

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Why Nespresso’s honey rollout is more about brand than product

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After 127 years in outerwear, Filson is launching a women’s line

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How companies like Apothékary and Simple Modern navigate licensing deals

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‘We wanted to take ourselves less seriously’: How brands like Men’s Wearhouse handle humor in marketing

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Modern Retail+ Research: How Lalo, Caraway and Boll & Branch are preparing for the holidays in a year dominated by tariffs
Member Exclusive
Modern Retail+ Research: How Lalo, Caraway and Boll & Branch are preparing for the holidays in a year dominated by tariffs

In part two of Modern Retail's monthly executive focus group, executives at Lalo, Caraway and Boll & Branch share what's on their minds as they prepare for what's likely to be another unusual holiday season.

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