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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

CPG Playbook

‘You’ve got a little billboard to work with’: How smoothie brand Kencko revamped its products and packaging after launching in Walmart

September 10, 2024
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‘We wanted to take ourselves less seriously’: How brands like Men’s Wearhouse handle humor in marketing

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olipop
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Why Olipop taps key cultural moments for its marketing strategy

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CPG Playbook

How Dole and other CPG giants are swapping plastic for paper packages

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How brands like BelliWelli and Olipop stand out in a sea of gut health products

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Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
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3 ways that influencer marketing has changed in 2024

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Afterpay is bringing buy now, pay later to the Cash App Card

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Top Story
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
Digital Marketing Redux
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to changes over the past few years in how people interact with social content and creators.

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