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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Digital Marketing Redux

Modern Retail Podcast: Dick’s $2.4B Foot Locker bet, the Girl Scout brand empire and behind the scenes of AG1’s product research

September 13, 2025
Global Retail

Tariffs are driving up factory costs for ‘Made in USA’ brands

September 11, 2025
CPG Playbook

Why Owlet believes a new $99 baby monitor will ‘change its whole business’

September 09, 2025
Supply Chain Shakeup

Modern Retail Podcast: Kraft Heinz splits in two, Starbucks’s protein play and what it takes to get on Walmart’s shelves

September 06, 2025
Supply Chain Shakeup

Furniture startup Sabai’s sales are up 30% as it plays up affordability and sustainability

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Global Retail

Taylor Swift hype is boosting record store sales

September 02, 2025
Global Retail

Modern Retail Podcast: Furniture tariffs, luxury shopping vacations and how consumers spent this summer

August 30, 2025
Illustration of hands holding stacks of bills beneath a sky filled with dollar-sign filled clouds, symbolizing TikTok’s growing role in commerce and brand discovery.
New Economic Realities

Unpacked: What is an ESOP, and why are more brands considering them?

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Member Exclusive

Brands Briefing: How connected products companies like Whisker and Loftie are crafting their app strategies as smart homes take over

August 26, 2025
Store of the Future

Rivian’s charging outposts are a glimpse into the rest stop of the future

August 25, 2025
CPG Playbook

‘It has to be five stars’: Howard Nuk looks to supercharge SharkNinja’s design engine

August 21, 2025
New DTC toolkit

Babyletto launches children’s furniture line as it eyes more DTC growth

August 20, 2025
Operations

On’s big earnings, Summerween’s surge and why Sprouts is the new proving ground for CPG brands

August 16, 2025
New DTC toolkit

How Brompton’s omnichannel play fueled its best North American quarter

August 14, 2025
New DTC toolkit

How Purple aims to keep the momentum going for its showrooms

August 12, 2025
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Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz
Member Exclusive
Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz

The fragrance space is more competitive than ever, and it's a category in which holiday sales are particularly crucial. This year, fragrance brands are turning to more experiential activations and dispersing their scents in public spaces to bring customers in.

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