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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

New DTC toolkit

How brands like Kizik and Pura are gaining new customers from referral codes

September 20, 2023
Three fists raised in solidarity with brightly colored nails on a dark navy blue background
New Economic Realities

California fast-food workers secure $20 minimum wage in legislative deal

September 19, 2023
The Last Mile

Customers want more shipping updates this holiday season — and brands are upgrading their back ends accordingly

September 19, 2023
Supply Chain Shakeup

What to know about the newly passed ‘Right to Repair’ bill in California

September 15, 2023
The Marketplace Boom

Zola launches new baby registry service

September 13, 2023
Crocs announcing its acquisition of footwear brand Hey Dude
New Economic Realities

Hey Dude to pay $1.95M to the FTC over shipping delays, other violations

September 12, 2023
overhead shot of two women shopping on their phones
New Economic Realities

U.S. Bureau of Labor Statistics data shows shoppers pulled back on appliances, toys as inflation strained budgets

September 12, 2023
CPG Playbook

Betting on pumpkin fatigue, some brands see apple as the next big fall flavor

September 11, 2023
Supply Chain Shakeup

Merrell’s latest Scrap collection diverts textile waste into new shoes

September 06, 2023
New DTC toolkit

‘This is our showtime’: How candle companies prep for their biggest season

September 05, 2023
New DTC toolkit

Why Rothy’s is reintroducing its viral hit shoe

August 30, 2023
CPG Playbook

As pumpkin-spiced season comes early, brands push iced fall drinks

August 29, 2023
Three screenshots of a phone show how TrueFit looks on an app.
New DTC toolkit

Brands are increasingly testing out virtual sizing tools

August 28, 2023
Store of the Future

Inside the Babylist interactive showroom, where a model car invites parents to test out seats and strollers

August 25, 2023
Workers in red Lowe's branded vests pile plywood into white truck
New Economic Realities

How Home Depot and Lowe’s are responding to diminishing foot traffic and demand

August 23, 2023
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How Urban Outfitters is marketing home decor to Gen Z
Q&A
How Urban Outfitters is marketing home decor to Gen Z

Urban Outfitters is honing in on the home space as it continues to court Gen Z, its chief merchandising officer, Marybeth Cahill, told Modern Retail.

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