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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

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Brands Briefing: How brands like HexClad and Snif are stretching holiday marketing dollars

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Modern Retail Podcast: Checkout comes to ChatGPT, Walmart to remove dyes and additives, and how Cakes is redefining brand corporate culture

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New DTC toolkit

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Brands Briefing: Laundry-care brands bet on specialty detergents as their next big growth driver

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Modern Retail Podcast: Dick’s $2.4B Foot Locker bet, the Girl Scout brand empire and behind the scenes of AG1’s product research

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Modern Retail Podcast: Kraft Heinz splits in two, Starbucks’s protein play and what it takes to get on Walmart’s shelves

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< 1 2 3 4 … 33 >

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Top Story
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Digital Marketing Redux
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products more authentically.

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