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Just less than a year ago, partnerships that would allow college athletes to profit off of their names, images and likenesses (NIL) weren’t possible for any brand. Now, Athletic Brewing had been one of the brands that jumped on the opportunity early on, allowing it to snag influencer-like deals with top college athletes to promote the brand and drive engagement.
Over the next two years, the direct-to-consumer furniture and lifestyle brand will open 10 new stores. Burrow opened its first store in Soho back in 2018 and has used it as a testing ground to understand what customers look for in physical stores. About four years later, Burrow is ready to apply those findings to its new physical footprints.
Founded in 2002, True Religion is best known for its premium denim and was previously sold in 140 True Religion and Last Stitch retail stores in 2017. Now with 50 stores left, the company plans to focus its strategy on becoming a digital-first direct-to-consumer brand.
When the pandemic brought the rise of homeownership, the humanization of pets and the U.S. population’s exodus from bigger cities, Tractor Supply was one of the biggest beneficiaries. Though analysts said Tractor Supply’s growth is beginning to normalize, executives said the company is poised to continue profiting from these trends.
Last week, Amazon said it is adding a 5% fuel and inflation surcharge for sellers using Fulfillment by Amazon (FBA). In the days leading up to April 28, when the surcharge kicks in, Amazon sellers are contemplating ways to offset the costs and maintain their profitability.
Existing inventory that fits the qualification for the extra-large storage type will automatically be reclassified as extra-large. Amazon also adjusted the price threshold for its U.S. small and light program to $10 from $8, effective April 28.
Sezzle’s strategy to grow its physical presence is a mix of launching new products and payment options. Before the end of the year, the company plans to launch a physical card, dubbed Sezzle Flex, in addition to the virtual card it already has. Sezzle also plans to offer various payment options through the card such as pay now and pay in four installments.
In The RealReal’s 2021 Luxury Resale report, Gen Zers saw the largest buyer and consignor growth at 33% and 86% year-over-year, respectively. Eyeing the opportunity, luxury brands are increasingly seeking the favor of Gen Z consumers, a demographic they’ve historically ignored.
Founded in 2012, Affirm was one of the pioneer BNPL solutions in the country. Now partnered with nearly 170,000 active merchants, Geoff Kott, Affirm's chief revenue officer, said Affirm plans to not only continue to add more merchants to its roster, but also expand its relationship with existing partners.
The number of companies going public via SPAC hit a fever pitch last year, but a number of companies that went public via SPAC proceeded to underperform following their debut. Under newly proposed rules, the SEC hopes to address some common concerns such as inflated future outlooks and conflicts of interests.
In a bid to tap into the humanization of pet trend, PetSmart formed an exclusive partnership with Nom Nom, a pet health company designed to improve the lives of dogs through meals. With its newly formed deal with Nom Nom, PetSmart is banking on the fresh and frozen category to take off.
In a bid to stand out from competitors, Instacart has been making inroads in categories outside of its primary delivery business. The company recently introduced a suite of services and technology for retailers, which includes data tools, e-commerce development and in-store technology like smart carts.
As DTC home goods brand Parachute continually expands its product and brick-and-mortar presence, it’s now tapping new executive team members to get the job done.
Niche marketplaces that bring Asian snacks and other grocery items to consumers across the U.S. are witnessing a gold rush. Yami, a direct-to-consumer marketplace for Asian food and other products, announced last week that it raised $50 million in Series B funding. It's the latest Asian e-grocer to nab venture capital funding in recent months.
Walgreens' U.S. comp sales grew 14.7% year-over-year in the second quarter. The company administered 11.8 million Covid vaccines and 6.6 million tests in the second quarter alone, which experts said meant more store traffic and opportunities to purchase other items.
Away's new line is yet another sign that retailers are catering to new travel habits, which involve an increasing amount of car trips, close-to-home getaways, and outdoor adventures.
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