Maria Monteros is a reporter at Modern Retail. Before joining Digiday, Maria has written for several publications including Bloomberg, MarketWatch and The Nashville Business Journal. When she’s not covering retail news, Maria enjoys exploring different neighborhoods in D.C. and trying new pastry shops.
Maria Monteros
Maria Monteros is a reporter at Modern Retail. Before joining Digiday, Maria has written for several publications including Bloomberg, MarketWatch and The Nashville Business Journal. When she’s not covering retail news, Maria enjoys exploring different neighborhoods in D.C. and trying new pastry shops.
Physical store retail media represents the next big business potential for retailers to capitalize on. A new study by Insider Intelligence found that for 13 leading brick-and-mortar retailers including Walmart and Target, their in-store audience is 70% greater than their digital audiences citing data from Placer.ai and Comscore Media Metrix Multi-Platform.