Maria Monteros is a reporter at Modern Retail. Before joining Digiday, Maria has written for several publications including Bloomberg, MarketWatch and The Nashville Business Journal. When she’s not covering retail news, Maria enjoys exploring different neighborhoods in D.C. and trying new pastry shops. Send tips and story ideas to firstname.lastname@example.org.
In order to compete with bigger brands, DTC startups are taking up try-before-you-buy programs. Founders from fashion brands Cuyana and Goodlife explained why they're letting customers test their products for a week before deciding to purchase.