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Li Lu

Li Lu

Li Lu

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Member Exclusive

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 06, 2023  ■  10 min read
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Modern Retail Index 2022: How top retailers’ digital business models stack up

March 06, 2023  ■  15 min read
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Modern Retail Index 2022: How leading retailers’ fulfillment strategies have evolved

February 14, 2023  ■  21 min read
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Modern Retail+ Research: Buzz aside, how are marketers really experimenting with blockchain?

January 17, 2023  ■  25 min read
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Modern Retail Index 2022: E-Commerce experience strategies

January 04, 2023  ■  24 min read
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See the slides: How DTC brands are adopting social commerce across platforms

June 21, 2022  ■  1 min read
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Modern Retail Research: How DTC brands are adopting social commerce across platforms

April 26, 2022  ■  12 min read
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Modern Retail+ Report: The new CPG limited-edition and product drop playbook

January 25, 2022  ■  41 min read
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The Modern Retail Index: An overview of how top retailers’ business models stack up

December 22, 2021  ■  11 min read
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The Modern Retail Index Ease of Fulfillment Report: How top retailers’ fulfillment strategies stack up

December 02, 2021  ■  25 min read
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The Modern Retail Index E-Commerce Report: How top retailers’ digital services stack up

November 01, 2021  ■  25 min read
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Top Story
Reddit introduces new ad capabilities to help brands better target communities
Digital Marketing Redux
Reddit introduces new ad capabilities to help brands better target communities

Reddit is introducing two new ad tools, Contextual Keyword Targeting and Product Ads, to build on its ad tech suite. These additions are geared at giving brands more control in targeting specific Reddit users, which marketers have been asking for over the years.

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