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Modern Retail analyzed how five product categories are participating in social commerce on four of the major social media platforms to find out which platforms have the most-robust social commerce options, which ones are lacking and how various product categories are using the platforms to drive sales. Modern Retail also studied the platforms’ user demographics to determine which have the most potential for future social-commerce growth.
In this report, Modern Retail provides an overview of how the biggest players in the CPG food and beverage industry fared financially over the past two years. It also analyzes how these retail behemoths pivoted their product roll-out and marketing strategies as a result of pandemic-induced pressures.
The Modern Retail Index takes a deep look at the top retailers -- from big-box stores to pharmacies to grocers -- and analyzes the different ways they cater to customers’ online needs. In the Index, we drill down on the core components of every retailer’s business -- and ways they’ve modernized digital platforms to stay relevant with customers.
The Modern Retail Index takes a deep look at the top retailers -- from big-box stores to pharmacies to grocers -- and analyzes the different ways they cater to customers’ online needs. In the Index, we drill down on the core components of every retailer’s business -- and ways they’ve modernized digital platforms to stay relevant with customers.
The Modern Retail Index takes a deep look at the top retailers -- from big-box stores to pharmacies to grocers -- and analyzed the different ways they cater to customers’ online needs. In the Index, we drill down on the core components of every retailer’s business -- and ways they’ve modernized digital platforms to stay relevant with customers.
Target's operating margin dropped from 30% to 26% year-over-year, as the retailer discounted inventory, navigated supply chain issues and increased staff wages. Analysts explained that Target's earnings highlight the increasing difficulty of getting the right product at the right time amid headwinds ranging from inflation to continued supply issues.
Read MoreAt the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.
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