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As retailers go ‘channel agnostic,’ internal politics stand in the way

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Top Story
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up
Digital Marketing Redux
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up

Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with coconut water brand Vita Coco.

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