Catherine Wolf, Author at Modern Retail

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Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

November 16, 2023 ■ 3 min read

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CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 08, 2023 ■ 15 min read

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Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

October 12, 2023 ■ 5 min read

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Research Briefing: Roku works to attract more DTC brands, as ad-supported streaming doesn’t yet dominate marketers’ playbooks

September 14, 2023 ■ 3 min read

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CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 12, 2023 ■ 17 min read

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Research Briefing: Amazon courts non-Amazon selling brands with display ads — marketers’ second most-used ad channel

August 31, 2023 ■ 3 min read

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CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic

August 29, 2023 ■ 20 min read

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Research Briefing: Digitally-native CPG startups begin to favor traditional retail models

August 24, 2023 ■ 3 min read

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Research Briefing: Intimates brand Parade agrees to purchase, as more DTC brands see wholesale as stable growth channel

August 17, 2023 ■ 5 min read

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Research Briefing: Marketers warm up to podcast ad targeting capabilities, while brand safety is less of a concern

August 10, 2023 ■ 4 min read

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Research Briefing: Marketers increase use of in-store audio ads, measure retail media success via sales

August 03, 2023 ■ 4 min read

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Research Briefing: Podcasts draw devoted audiences, but ad spending lags

July 27, 2023 ■ 4 min read

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Modern Retail+ Research: The current state of podcast ad spending and strategies

July 27, 2023 ■ 26 min read

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Research Briefing: More companies are using retail media as a prime marketing channel

July 20, 2023 ■ 3 min read

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Research Briefing: Amazon leads the Modern Retail Index in ease of fulfillment — offering a glimpse at the future

July 13, 2023 ■ 3 min read

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Digiday Media

Catherine Wolf

Catherine Wolf

Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

Research Briefing: Roku works to attract more DTC brands, as ad-supported streaming doesn’t yet dominate marketers’ playbooks

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

Research Briefing: Amazon courts non-Amazon selling brands with display ads — marketers’ second most-used ad channel

CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic

Research Briefing: Digitally-native CPG startups begin to favor traditional retail models

Research Briefing: Intimates brand Parade agrees to purchase, as more DTC brands see wholesale as stable growth channel

Research Briefing: Marketers warm up to podcast ad targeting capabilities, while brand safety is less of a concern

Research Briefing: Marketers increase use of in-store audio ads, measure retail media success via sales

Research Briefing: Podcasts draw devoted audiences, but ad spending lags

Modern Retail+ Research: The current state of podcast ad spending and strategies

Research Briefing: More companies are using retail media as a prime marketing channel

Research Briefing: Amazon leads the Modern Retail Index in ease of fulfillment — offering a glimpse at the future

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Digiday Media

Catherine Wolf

Catherine Wolf

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