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Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

CMO Strategies: Ebay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 03, 2024

Member Exclusive

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 13, 2024

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CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

August 06, 2024

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CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend

May 22, 2024

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Research Briefing: Poppi runs its first Super Bowl ad as CPG startups expand retail distribution

February 15, 2024

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Research Briefing: Target considers paid membership as retailers move past loyalty programs

February 08, 2024

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Research Briefing: Macy’s rejects takeover bid as it builds its e-commerce business

January 25, 2024

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Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

November 16, 2023

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CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 08, 2023

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Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

October 12, 2023

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Research Briefing: Roku works to attract more DTC brands, as ad-supported streaming doesn’t yet dominate marketers’ playbooks

September 14, 2023

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CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 12, 2023

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Research Briefing: Amazon courts non-Amazon selling brands with display ads — marketers’ second most-used ad channel

August 31, 2023

Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic

August 29, 2023

Member Exclusive

Research Briefing: Digitally-native CPG startups begin to favor traditional retail models

August 24, 2023

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Marketplace Briefing: What Shein’s acquisition of Everlane could mean for its marketplace ambitions

Shein’s purported acquisition of Everlane isn’t its first attempt to boost its brand credibility. In recent years, it struck a partnership with Forever 21, acquired the U.K. brand Missguided and launched a third-party marketplace. But it's still unclear how all of these efforts will live together.

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Catherine Wolf

Catherine Wolf

CMO Strategies: Ebay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend

Research Briefing: Poppi runs its first Super Bowl ad as CPG startups expand retail distribution

Research Briefing: Target considers paid membership as retailers move past loyalty programs

Research Briefing: Macy’s rejects takeover bid as it builds its e-commerce business

Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

Research Briefing: Roku works to attract more DTC brands, as ad-supported streaming doesn’t yet dominate marketers’ playbooks

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

Research Briefing: Amazon courts non-Amazon selling brands with display ads — marketers’ second most-used ad channel

CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic

Research Briefing: Digitally-native CPG startups begin to favor traditional retail models

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Catherine Wolf

Catherine Wolf

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