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Modern Retail
Catherine Wolf

Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

Modern Retail+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

July 22, 2025
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CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations — from Amazon to YouTube

May 01, 2025
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The State of AI: 2025’s Guide for Marketers ft. WPP, R/GA and many more

January 20, 2025
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Modern Retail+ Research roundup: Retailers’ e-commerce, retail media and social media strategies were 2024’s biggest trends

December 31, 2024
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Modern Retail+ Research: Horizon, Publicis and more agencies on CTV’s appeal, industry impact

December 27, 2024
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Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

October 17, 2024
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Modern Retail+ Research: The state and future of the media agency, from client spending to retail media’s impact

October 09, 2024
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CMO Strategies: Ebay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 03, 2024
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CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 13, 2024
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CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

August 06, 2024
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CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend

May 22, 2024
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Research Briefing: Poppi runs its first Super Bowl ad as CPG startups expand retail distribution

February 15, 2024
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Research Briefing: Target considers paid membership as retailers move past loyalty programs

February 08, 2024
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Research Briefing: Macy’s rejects takeover bid as it builds its e-commerce business

January 25, 2024
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Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

November 16, 2023
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Top Story
Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble
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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist. 

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