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Modern Retail
Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Modern Retail x Attest Research: More than half of shoppers are switching to cheaper brands due to inflation

March 03, 2025
New DTC toolkit

Rothy’s store fleet helped catapult the brand to a record $211M in sales

February 25, 2025
New Economic Realities

How Shinola is emphasizing its American design and manufacturing roots

February 20, 2025
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How brands like Yeti and SharkNinja are thinking about tariffs as they build forecasts

February 18, 2025
New Economic Realities

How Brooks harnessed the run club boom to generate record-breaking revenue

February 13, 2025
Member Exclusive

DTC Briefing: Boll & Branch is plotting a ‘massive year’ for its stores after retail sales grew 72%

February 04, 2025
Phone screen that displays a "TikTok" logo sits on a green and white background. Other icons pop up out of the phone, displaying products like lipstick and footwear.
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DTC Briefing: TikTok’s wild week caused chaos and uncertainty for startups

January 21, 2025
New Economic Realities

Brands like Babylist and Bobbie are sharing resources to help victims of the LA wildfires

January 16, 2025
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Member Exclusive

DTC Briefing: Mack Weldon kicks off 2025 with a new TV campaign after rebuilding its digital marketing strategy

January 14, 2025
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New Economic Realities

The consumer space is hoping for an M&A rebound in 2025

January 03, 2025
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New Economic Realities

Party City and The Container Store add to a spike in retail bankruptcies in 2024

January 03, 2025
Digital Marketing Redux

How True Classic is evolving into an omnichannel brand after hitting $500M in lifetime sales

December 19, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Startups were tasked with proving their worth to customers in 2024

December 17, 2024
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Modern Retail Vanguard

Lauren Morr, Abercrombie & Fitch | Modern Retail Vanguard 2024

December 11, 2024
Headshot of Lisa Hom, chief product and merchandising officer at KiwiCo
Modern Retail Vanguard

Lisa Hom, KiwiCo | Modern Retail Vanguard 2024

December 11, 2024
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Top Story
Sam’s Club aims to make free samples more measurable using kiosks, tablets
Digital Marketing Redux
Sam’s Club aims to make free samples more measurable using kiosks, tablets

Sam's Club has been making significant changes to how its free-sample kiosks operate within the company -- pointing to its confidence in the machines and free samples, in general, as advertising drivers.

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