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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Lauren Morr, Abercrombie & Fitch | Modern Retail Vanguard 2024

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How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake
New DTC toolkit
How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake

The successful licensing deals around the "Barbie" and "Wicked" releases have inspired brands like Scentbird Inc. to create a dedicated strategy around IP licensing collaborations.

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