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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

'Whack a mole' game with dollar signs popping out
Brands Briefing

Introducing Modern Retail’s Brands Briefing

March 18, 2025
The New Supply Chain

How trade wars are complicating the search for the right 3PL

March 17, 2025
kohl's sephora
The Amazon Effect

Kohl’s has stopped accepting Amazon returns at some store locations

March 13, 2025
New DTC toolkit

How Crown Affair’s CEO took the brand into Sephora and beyond to capture more of the hair-care market

March 13, 2025
money boat
Member Exclusive

Modern Retail x Attest Research: More than half of shoppers are switching to cheaper brands due to inflation

March 03, 2025
New DTC toolkit

Rothy’s store fleet helped catapult the brand to a record $211M in sales

February 25, 2025
New Economic Realities

How Shinola is emphasizing its American design and manufacturing roots

February 20, 2025
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How brands like Yeti and SharkNinja are thinking about tariffs as they build forecasts

February 18, 2025
New Economic Realities

How Brooks harnessed the run club boom to generate record-breaking revenue

February 13, 2025
Member Exclusive

DTC Briefing: Boll & Branch is plotting a ‘massive year’ for its stores after retail sales grew 72%

February 04, 2025
Phone screen that displays a "TikTok" logo sits on a green and white background. Other icons pop up out of the phone, displaying products like lipstick and footwear.
Member Exclusive

DTC Briefing: TikTok’s wild week caused chaos and uncertainty for startups

January 21, 2025
New Economic Realities

Brands like Babylist and Bobbie are sharing resources to help victims of the LA wildfires

January 16, 2025
Still from Mack Weldon campaign "Comfortable Anywhere" featuring man in sweater and t-shirt
Member Exclusive

DTC Briefing: Mack Weldon kicks off 2025 with a new TV campaign after rebuilding its digital marketing strategy

January 14, 2025
'Whack a mole' game with dollar signs popping out
New Economic Realities

The consumer space is hoping for an M&A rebound in 2025

January 03, 2025
money boat
New Economic Realities

Party City and The Container Store add to a spike in retail bankruptcies in 2024

January 03, 2025
< 1 … 3 4 5 6 7 … 53 >

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How hair-care brand Jupiter turned product theft into a marketing campaign
Digital Marketing Redux
How hair-care brand Jupiter turned product theft into a marketing campaign

Hair-care brand Jupiter, which specializes in dry scalp and dandruff products, fell victim to a truck burglary recently. Its founders decided to turn the incident into a marketing moment.

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