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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Still from Mack Weldon campaign "Comfortable Anywhere" featuring man in sweater and t-shirt
Member Exclusive

DTC Briefing: Mack Weldon kicks off 2025 with a new TV campaign after rebuilding its digital marketing strategy

January 14, 2025
'Whack a mole' game with dollar signs popping out
New Economic Realities

The consumer space is hoping for an M&A rebound in 2025

January 03, 2025
money boat
New Economic Realities

Party City and The Container Store add to a spike in retail bankruptcies in 2024

January 03, 2025
Digital Marketing Redux

How True Classic is evolving into an omnichannel brand after hitting $500M in lifetime sales

December 19, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Startups were tasked with proving their worth to customers in 2024

December 17, 2024
headshot of Lauren Morr, senior vice president of digital engineering & architecture, Abercrombie & Fitch
Modern Retail Vanguard

Lauren Morr, Abercrombie & Fitch | Modern Retail Vanguard 2024

December 11, 2024
Headshot of Lisa Hom, chief product and merchandising officer at KiwiCo
Modern Retail Vanguard

Lisa Hom, KiwiCo | Modern Retail Vanguard 2024

December 11, 2024
Headshot of Deepak Bhatia, chief technology officer at Hershey
Modern Retail Vanguard

Deepak Bhatia, Hershey | Modern Retail Vanguard 2024

December 11, 2024
Headshot of Jazmyn Williams, director of brand marketing at the Honey Pot Company.
Modern Retail Vanguard

Jazmyn Williams, The Honey Pot Company | Modern Retail Vanguard 2024

December 11, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Startups feel Black Friday pressure to win over discerning customers

December 03, 2024
A series of Trevi electrolyte powders that read "enhanced hydration"
Q&A

Simple Modern wants to solve ‘everyday hydration’ with its new brand Trevi

December 02, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Tariff-proofing takes center stage in 2025 planning

November 26, 2024
A mobile phone with a bunch of push notifications like "Shop our Black Friday sale!" and "Cyber Monday sale extended!"
Member Exclusive

DTC Briefing: How startups are factoring profit into their Black Friday calculus

November 19, 2024
New Economic Realities

To market itself as more human, Stitch Fix introduces stylist profiles

November 19, 2024
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Member Exclusive

DTC Briefing: How 3 startups designed their holiday collections

November 12, 2024
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Top Story
New partnerships, marketing fuel BNPL’s holiday surge
New Economic Realities
New partnerships, marketing fuel BNPL’s holiday surge

BNPL services are being advertised more than ever as shoppers' holiday buying leans on flexible financing.

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