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Modern Retail
Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Member Exclusive

Brands Briefing: Bifurcation defined the year for brands in 2025

December 23, 2025
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Global Retail

The Athlete’s Foot launches US e-commerce site in quest to build a more unified brand

December 23, 2025
New Economic Realities

Modern Retail Podcast: A look back at 2025, from tariffs to Target to Labubus

December 20, 2025
CPG Playbook

Starbucks hires first-of-its-kind role heading up fashion and beauty collabs

December 17, 2025
People Who Shaped Retail

What it takes to be a top retail leader today at companies like Oura, E.l.f. Beauty and Amazon

December 15, 2025
Digital Marketing Redux

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

December 04, 2025
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Member Exclusive

Brands Briefing: Changing Cyber Week patterns and drawn-out sales force brands to shift strategies 

December 02, 2025
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Member Exclusive

Brands sound off on what tech investments make sense at Modern Retail’s AI Commerce Strategies Town Hall

November 18, 2025
Store of the Future

Bobbie launches in Costco stores, capping off a year of triple-digit retail growth

November 12, 2025
CPG Playbook

What’s next for Grüns this holiday season after a breakout year in retail

November 03, 2025
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Member Exclusive

Modern Retail+ Quarterly Earnings Recap: Reviewing results from Nike, On, ThredUp and more as retailers gear up for the holidays 

October 23, 2025
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Member Exclusive

Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections

October 16, 2025
Digital Marketing Redux

Why YouTube will play a bigger role in some holiday marketing budgets this year

October 14, 2025
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Member Exclusive

Modern Retail X Attest Research: Nearly 40% of shoppers say they feel ‘more negative’ about the holidays this year

October 06, 2025
The Marketplace Boom

Why ThredUp’s CEO thinks its investments in AI have been ‘underhyped’

September 18, 2025
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Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
CPG Playbook
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.

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