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Allison Smith

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Phone screen that displays a "TikTok" logo sits on a green and white background. Other icons pop up out of the phone, displaying products like lipstick and footwear.
Digital Marketing Redux

TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping

November 19, 2024
The Marketplace Boom

Why ThredUp is betting on social commerce to amplify its AI search tools

November 18, 2024
Member Exclusive

Marketplace Briefing: Despite Trump’s claim to save TikTok, brands are still wary

November 14, 2024
Member Exclusive

Marketplace Briefing: The rise of ‘inconvenience stores’ is helping Amazon’s Everything Store

November 07, 2024
New Economic Realities

‘They use Amazon like a costume rental service’: Shoppers are increasingly wearing and returning their Halloween goods

November 06, 2024
Holiday gifts, wrapped in white paper with a red bow
The Amazon Effect

Amazon’s beauty sale was a mixed bag for some brands

November 06, 2024
The Marketplace Boom

How livestreams are taking over TikTok Shop

November 04, 2024
The Marketplace Boom

Big brands are wary of TikTok Shop’s livestreaming bet

November 01, 2024
Member Exclusive

Marketplace Briefing: Advertisers are not won over by Amazon’s AI-powered ad tools

October 31, 2024
Red balloons spelling out the word "sale" on a blue background with white clouds
Holiday Marketing Strategies

Why Amazon’s Prime Day may not be the holiday shopping bellwether it usually is this year

October 29, 2024
The Marketplace Boom

TikTok Shop goes all-in on livestreaming to drive sales this holiday season

October 28, 2024
Member Exclusive

Marketplace Briefing: Amazon is quietly testing product search results that show seller ratings

October 17, 2024
Member Exclusive

Marketplace Briefing: Amazon’s Prime Day event in October is picking up steam

October 10, 2024
Digital Marketing Redux

How a pop-up store for Nicki Minaj’s nail art brand ramps up Shopify’s celebrity strategy 

October 10, 2024
Supply Chain Shakeup

Fewer days between Thanksgiving and Christmas could snarl holiday shipments

October 07, 2024
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Top Story
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up
Digital Marketing Redux
Limited Too is collaborating with Vita Coco for a ‘Nostalgia Mall’ pop-up

Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with coconut water brand Vita Coco.

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