Modern Retail+ Research: The new CPG brand playbook for retail expansion
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Digiday Media
Interview | 0:11:38 
04/22/2021 
In its early days, Casper relied on subway ads, nap mobiles and other experimental marketing tactics to get millennials on board with its mattress-in-a-box concept. Today, Casper now sells a wide range of sleep-related products across its own stores, as well as through those of its retail partners. In this session, hear from Casper CMO Lisa Pillette about how the company is developing a branding and marketing strategy to fuel its next phase of growth as a national brand.
A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]
With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the [...]
Modern convenience store Foxtrot is opening new stores and expanding its footprint. This requires massive investments and a new, vaster customer acquisition strategy. In this session, CMO Carla [...]
With vaccine rates rising and cities and states reopening, Americans are getting more comfortable with spending. According to the National Retail Federation, overall retail sales saw an 18% increase [...]
Boston-based BRUNT workwear and its founder, Eric Girouard are going on the road. Eric is spending this summer sitting down with tradesmen and women to get a sense of the local communities in all 50 [...]