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The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of some brands’ annual revenue. As such, there is immense pressure to make this last piece of the final quarter count.
Join us on December 19 at 12 p.m. ET with Modern Retail editor-in-chief Cale Weissman, Glossy editor-in-chief Jill Manoff, Digiday editor-in-chief Jim Cooper, and Digiday Media senior researcher Li Lu who will discuss which commerce channels are dominating brands’ holiday sales plans in 2023. Bring your questions for a Q&A following the presentation.
You’ll learn more about:
- Key marketing strategies within those channels
- Performance predictions for the 2023 season
- A look at how retailers are balancing in-store and digital
