Main Event Image
Main Event Image

Join Cale Weissman, editor in chief of Modern Retail, for a live virtual discussion on July 28 at 1 p.m. EDT as Modern Retail and Digiday Media dive deep into the explosive growth of livestream and video shopping trends.

In a wide-ranging virtual event presented by Firework, we'll explore how these technologies on the open web are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites. The changes underway extend all the way to the point of conversion, and they're reshaping approaches to measurement and KPIs in an open-platform world.

Registration for this event is free thanks to our partner, Firework.

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Speakers

  • Sean Finnegan
    CO-FOUNDER
    CHAMELEON COLLECTIVE
  • Jill Renslow
    EVP, MARKETING & BUSINESS DEVELOPMENT
    MALL OF AMERICA
  • David Grant
    CO-FOUNDER & CEO
    FAVORED.LIVE
  • Jon Halvorson
    GLOBAL VICE PRESIDENT, CONSUMER EXPERIENCE
    MONDELEZ
  • Jerry Luk
    CO-FOUNDER & COO
    FIREWORK
  • Rishad Tobaccowala
    AUTHOR
  • Anand Vidyanand
    PRESIDENT, MOBILE AND CLIENT SOLUTIONS
    FIREWORK
  • Vincent Yang
    CEO & CO-FOUNDER
    FIREWORK
  • Rick Zhuang
    HEAD OF COMMERCE; CREATOR OF TAOBAO CONTENT PLATFORM
    FIREWORK

Agenda

Day 1

July 28, 2021 (Times are local: America/New York)

  • 1:00 pm
    Welcome & Opening Remarks

    Join us as we open the day’s conversation with a look at the state of livestream commerce and shoppable video.

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 1:10 pm
    Mapping the E-commerce Landscape

    From the walled gardens to the open web, marketers and sellers of all kinds are working to map the ways that livestream shopping and shoppable video have reshaped the e-commerce landscape. This session will trace the evolution, looking at how giant retailers and platforms have created some urgent FOMO, but also at how venture capital is looking to innovators and up-and-comers to rethink assumptions around how online shopping works.

    Rishad Tobaccowala

    AUTHOR

    Vincent Yang

    CEO & CO-FOUNDER

    FIREWORK

    Moderator
    James O'Brien
  • 1:40 pm
    Creating Content: Authenticity and Audiences for Livestream Commerce

    A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper expectations.

    Jon Halvorson

    GLOBAL VICE PRESIDENT, CONSUMER EXPERIENCE

    MONDELEZ

    Moderator
    Ian Zelaya
  • 1:55 pm
    Engaging the Audience: Best Practices for the Livestream and Shoppable Strategies

    A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream audiences?

    David Grant

    CO-FOUNDER & CEO

    FAVORED.LIVE

    Moderator
    James O'Brien
  • 2:10 pm
    Inside Mall of America’s Livestreaming Evolution

    For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This was one of the ways Mall of America kept things going through the pandemic. Now, the beloved Minnesota mall has coalesced on a strategy that integrates its large social presence and the many retailers it works with. In this fireside chat, evp of marketing and business development Jill Renslow will give a deep dive into how she goes about livestreaming and how Mall of America is using it now.

    Jill Renslow

    EVP, MARKETING & BUSINESS DEVELOPMENT

    MALL OF AMERICA

    Moderator
    Cale Weissman
  • 2:30 pm
    Conversion and Monetization: De-Mystifying Livestream Shopping Success

    What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce transforms.

    Sean Finnegan

    CO-FOUNDER

    CHAMELEON COLLECTIVE

    Moderator
    Ian Zelaya
  • 3:00 pm
    Next Steps and Strategies for Livestream Shopping and Shoppable Video

    With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the livestream shopping and shoppable video space going forward.

    Jerry Luk

    CO-FOUNDER & COO

    FIREWORK

    Rick Zhuang

    HEAD OF COMMERCE; CREATOR OF TAOBAO CONTENT PLATFORM

    FIREWORK

    Moderator
    James O'Brien

Contact


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