Modern Retail Livestream Commerce Trends

    Modern Retail Livestream Commerce Trends

    Virtual
    Jul 28, 2021
    REGISTER

    Join Cale Weissman, editor in chief of Modern Retail, for a live virtual discussion on July 28 at 1 p.m. EDT as Modern Retail and Digiday Media dive deep into the explosive growth of livestream and video shopping trends.

    In a wide-ranging virtual event presented by Firework, we'll explore how these technologies on the open web are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites. The changes underway extend all the way to the point of conversion, and they're reshaping approaches to measurement and KPIs in an open-platform world.

    Registration for this event is free thanks to our partner, Firework.

    Speakers

    • Sean Finnegan
      CO-FOUNDER
      CHAMELEON COLLECTIVE
    • Jill Renslow
      EVP, MARKETING & BUSINESS DEVELOPMENT
      MALL OF AMERICA
    • David Grant
      CO-FOUNDER & CEO
      FAVORED.LIVE
    • Jon Halvorson
      GLOBAL VICE PRESIDENT, CONSUMER EXPERIENCE
      MONDELEZ
    • Jerry Luk
      CO-FOUNDER & COO
      FIREWORK
    • Rishad Tobaccowala
      AUTHOR
    • Anand Vidyanand
      PRESIDENT, MOBILE AND CLIENT SOLUTIONS
      FIREWORK
    • Vincent Yang
      CEO & CO-FOUNDER
      FIREWORK
    • Rick Zhuang
      HEAD OF COMMERCE; CREATOR OF TAOBAO CONTENT PLATFORM
      FIREWORK

    Agenda

    Jul 28

    Jul. 28 (Times are local: America/New York)

    • 1:00 pm
      Welcome & Opening Remarks

      Join us as we open the day’s conversation with a look at the state of livestream commerce and shoppable video.

      Cale Weissman

      EDITOR-IN-CHIEF

      MODERN RETAIL

    • 1:10 pm
      Mapping the E-commerce Landscape

      From the walled gardens to the open web, marketers and sellers of all kinds are working to map the ways that livestream shopping and shoppable video have reshaped the e-commerce landscape. This session will trace the evolution, looking at how giant retailers and platforms have created some urgent FOMO, but also at how venture capital is looking to innovators and up-and-comers to rethink assumptions around how online shopping works.

      Rishad Tobaccowala

      AUTHOR

      Vincent Yang

      CEO & CO-FOUNDER

      FIREWORK

      Moderator
      James O'Brien
    • 1:40 pm
      Creating Content: Authenticity and Audiences for Livestream Commerce

      A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper expectations.

      Jon Halvorson

      GLOBAL VICE PRESIDENT, CONSUMER EXPERIENCE

      MONDELEZ

      Moderator
      Ian Zelaya
    • 1:55 pm
      Engaging the Audience: Best Practices for the Livestream and Shoppable Strategies

      A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream audiences?

      David Grant

      CO-FOUNDER & CEO

      FAVORED.LIVE

      Moderator
      James O'Brien
    • 2:10 pm
      Inside Mall of America’s Livestreaming Evolution

      For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This was one of the ways Mall of America kept things going through the pandemic. Now, the beloved Minnesota mall has coalesced on a strategy that integrates its large social presence and the many retailers it works with. In this fireside chat, evp of marketing and business development Jill Renslow will give a deep dive into how she goes about livestreaming and how Mall of America is using it now.

      Jill Renslow

      EVP, MARKETING & BUSINESS DEVELOPMENT

      MALL OF AMERICA

      Moderator
      Cale Weissman
    • 2:30 pm
      Conversion and Monetization: De-Mystifying Livestream Shopping Success

      What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce transforms.

      Sean Finnegan

      CO-FOUNDER

      CHAMELEON COLLECTIVE

      Moderator
      Ian Zelaya
    • 3:00 pm
      Next Steps and Strategies for Livestream Shopping and Shoppable Video

      With the day’s sessions in mind, we turn the conversation to takeaways, highlighting what our experts brought to the table, and also what it will take to think differently and innovate in the livestream shopping and shoppable video space going forward.

      Jerry Luk

      CO-FOUNDER & COO

      FIREWORK

      Rick Zhuang

      HEAD OF COMMERCE; CREATOR OF TAOBAO CONTENT PLATFORM

      FIREWORK

      Moderator
      James O'Brien
    Full Agenda

    Contact

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