Modern Retail Marketing Leaders Forum

Virtual
Jul 21, 2021

Gone are the days when retailers were simply able to operate as normal. We're living in a new age; still reeling from an ongoing global pandemic and increasing political tensions, retail has been asked to step up in ways it has not had to before. From e-commerce and safe operation plans to hiring and leadership, the actions of retailers are under a microscope as consumers are paying attention closer now more than ever before.

This has had visible implications on the future of retail. So, what does this new normal look like and how are successful retailers not only surviving but thriving? Join us at the Modern Retail Marketing Leaders Forum where retailers across industries will share how they've tackled these challenges.

Speakers

  • Carla Dunham
    CMO
    FOXTROT
  • Eric Girouard
    FOUNDER & CEO
    BRUNT WORKWEAR
  • Meghan Hurley
    CMO
    FARMER'S FRIDGE
  • Rory Mitchell
    EXECUTIVE MANAGING DIRECTOR, AMERICAS
    CRITEO
  • Chelsea Phillips
    GENERAL MANAGER
    BABE WINE
  • Phillip Raub
    CEO
    MODEL NO.

Agenda

Day 1

Jul. 21 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks

    Join us as we open the forum and walk through how brands are being impacted by the new normal.

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 12:10 pm
    A Look Inside Foxtrot’s Expansion Strategy

    Modern convenience store Foxtrot is opening new stores and expanding its footprint. This requires massive investments and a new, vaster customer acquisition strategy. In this session, CMO Carla Dunham will talk about how Foxtrot has approached growth thus far and how it plans to market itself to become a mainstream — yet still local — retail experience.

    Carla Dunham

    CMO

    FOXTROT

    Moderator
    Cale Weissman
  • 12:30 pm
    How Marketers Can Prepare for the Retail Rebound During the Cookie-pocolypose

    With vaccine rates rising and cities and states reopening, Americans are getting more comfortable with spending. According to the National Retail Federation, overall retail sales saw an 18% increase in March. As advertisers prepare for this resurgence in the retail category, they also need to build a strategy for the depreciation of third-party cookies. In this session, we’ll discuss how you can future-proof your marketing plans.

    Rory Mitchell

    EXECUTIVE MANAGING DIRECTOR, AMERICAS

    CRITEO

  • 12:45 pm
    Why This Founder is Traveling the Country to Meet With Tradesmen in All 50 States

    Boston-based BRUNT workwear and its founder, Eric Girouard are going on the road. Eric is spending this summer sitting down with tradesmen and women to get a sense of the local communities in all 50 states. Using this one-on-one approach, Eric will tour the nation in order to get the perspective of real people on the ground across the United States, getting to know them personally and getting feedback on the BRUNT product line including what they’d like to see in the future.

    Eric Girouard

    FOUNDER & CEO

    BRUNT WORKWEAR

    Moderator
    Cale Weissman
  • 1:05 pm
    Transforming Your Business From B2B to DTC

    Farmer’s Fridge was forced to adapt during the pandemic. When shelter in place first began, the fresh salad vending machine company realized it needed to find a way to reach customers at home. Now, the company has built out its own DTC business. In this session, CMO Meghan Hurley will talk about the ways she transformed Farmer’s Fridge customer acquisition strategy and how this pandemic response became a longterm business model for scale.

    Meghan Hurley

    CMO

    FARMER'S FRIDGE

    Moderator
    Cale Weissman
  • 1:25 pm
    How BABE Wine Pivoted During COVID

    BABE Wine General Manager Chelsea Phillips will discuss meeting consumer preferences with BABE’s offering of canned wines, as well as pivots in the brand’s DTC strategy due to the pandemic. She’ll also highlight BABE’s recent campaigns, including the latest “Wine For the Summer We Deserve” which launched earlier this summer.

    Chelsea Phillips

    GENERAL MANAGER

    BABE WINE

    Moderator
    Gabriela Barkho
  • 1:45 pm
    Customization is Key

    In this session, Model No. CEO, Phillip Raub will provide a case study regarding how Model No. is able to personalize products to directly meet consumer needs while keeping sustainability top of mind at the same time.

    Phillip Raub

    CEO

    MODEL NO.

    Moderator
    Gabriela Barkho
  • 2:05 pm
    Closing Remarks

    Join us as we wrap the forum and recap the content.

    Gabriela Barkho

    REPORTER

    MODERN RETAIL

Quote

Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder & CEO, Madison and White

Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director of Marketing, Brand Strategic Partnerships, Sprint

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