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Gone are the days when retailers were simply able to operate as normal. We're living in a new age; still reeling from an ongoing global pandemic and increasing political tensions, retail has been asked to step up in ways it has not had to before. From e-commerce and safe operation plans to hiring and leadership, the actions of retailers are under a microscope as consumers are paying attention closer now more than ever before.
This has had visible implications on the future of retail. So, what does this new normal look like and how are successful retailers not only surviving but thriving? Join us at the Modern Retail Marketing Leaders Forum where retailers across industries will share how they've tackled these challenges.
Book Passes
Join us as we open the forum and walk through how brands are being impacted by the new normal.
For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community, and thrive.
In this session, a brand exec will take us through how their team has been able to win the hearts of new consumers first on Instagram, and now on TikTok and how the brand has found growth within niche social media communities. We'll hear about how the brand has been able to expand upon the success and attention that one of their tentpole products has created.
Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.
Last year, with few people traveling, some marketers shifted their focus from national campaigns to local ones through activations with local retailers, gyms, and micro-influencers popular in the region. This session will talk through how a national brand can embed itself into a smaller community, and how marketers can produce dozens of unique, geographically targeted campaigns on a large scale.
Identity is the DNA of a brand; it’s often the reason consumers keep coming back for more. It’s important to maintain that even when the brand is going through a refresh. In this session, the one brand exec will discuss how they have kept their purpose at the forefront even through a refresh.
Join us as we wrap the forum and recap the content.
Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.
Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.
Are you a brand executive interested in speaking? Contact Cayley Plotkin.
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Are you a brand or retail marketing executive? You could be eligible for a complimentary VIP pass. See if you qualify.