Inside Greycroft’s VC playbook for investing in the grocery industry
July 11, 2019 ■ 4 min read
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Digiday Media
In the past couple of years, The Vitamin Shoppe has sought to reach a wider audience -- in addition to hardcore fitness enthusiasts -- by promoting trendy ingredients and partnering with DTC startups. But, part of the challenge involves deciphering the flukes from multi-year trends.
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