Shapermint is on track to hit $10 million in TikTok Shop sales this year thanks to its creator network, which skews older than the typical TikTok Shop influencer. Notably, 60% of the brand's top-performing affiliate creators are over the age of 35.
Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Business partners were informed Friday of the move.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald's on the defensive.
