There’s a myth that immersive content and creative experiences deployed at retail are disruptive to the user experience. These experiences are actually critical in delivering what people crave — just listen to Garrett Albanese, Triad’s SVP of Marketing, explain how brands can innovate at retail with creative “storyselling” that plays a role in people’s buying decision.
Brands should invest in creative content, such as different but connected digital experiences, visual search, augmented reality and creative site experiences.
Great storytelling adds value to a brand. It’s essential to communicate in an authentic, honest way to leave people with an emotional takeaway, fueling their natural interest and turning micro-moments into lasting connections.