Move over, traditional influencers — employee-generated content is on the rise. Here's why brands like Starbucks are encouraging staffers to shoot videos and record TikToks.
Retail media content is becoming more complex, with major brands like Procter & Gamble making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app.
Welch’s Fruit Snacks is expanding its functional snacks with the launch of probiotic Yogofruits, the latest better-for-you line in an effort to court Gen Z.
