Big-box retailers like Target and Walmart increasingly want their stores to double as fulfillment centers. They see their existing store footprints as one of the biggest advantages they have over Amazon, which has had to build more than 100 fulfillment centers in order to enable next-day delivery on millions of products for Amazon Prime members. But, there are limitations on just how much the store can do.
Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
Subscription services allow for retailers to build a recurring revenue model at a time when many of them are trying to fend off digitally native competitors.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
The global pandemic has accelerated the appetite for retailers to experiment with new distribution channels, moving quickly to build their own direct-to-consumer models.
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