As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
Deal-hungry shoppers turned to Amazon’s October Prime Day this week, fueling an early holiday sales spike as consumers snapped up household staples and gifts amid worries about rising prices and the effect of President Donald Trump’s tariff policies.