As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
On Wednesday, Modern Retail hosted a live video event for Modern Retail+ subscribers to look at what summer sales trends say about how the holiday season may go for brands and retailers. Led by Modern Retail executive editor Anna Hensel, reporters Allison Smith and Mitchell Parton discussed how Prime Day went for brands, how big-box retail is faring ahead of back-to-school season and what it all says about the state of consumer sentiment. Here's a recap of the conversation.