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New Economic Realities

Stress mounts on retail heroes’ shoulders as Black Friday dawns

November 24, 2022

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Why candle brand Siblings dropped its Meta spend by 56%
Digital Marketing Redux
Why candle brand Siblings dropped its Meta spend by 56%

Siblings is the latest DTC startup to attempt to break up with Meta. The company's launch in Nordstrom is its first step to diversifying customer acquisition efforts.

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