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New Economic Realities

Stress mounts on retail heroes’ shoulders as Black Friday dawns

November 24, 2022

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From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch
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From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch

POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.

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