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Goop plans for 20-30 new brick-and-mortar locations as it opens its 7th permanent store
Store of the Future
Goop plans for 20-30 new brick-and-mortar locations as it opens its 7th permanent store

The brand is set to open its seventh permanent storefront on Friday in the affluent vacation town of Aspen, Colorado. The 647-square-foot storefront will primarily sell Goop’s in-house lines Goop Beauty and G. Label — the company’s high-end beauty and fashion brands, respectively, launched in 2016.

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