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As CTV matures, brand campaign strategies are strengthening

August 15, 2023

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Retailers are leveraging purpose-built creative to optimize CTV campaigns

June 27, 2023

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Retail marketers are leaning on artificial intelligence to optimize CTV campaigns

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Why CTV has become central to retailers’ marketing strategies

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For retailers, customer data is driving CTV campaigns

October 27, 2022

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Digital Marketing Redux

Modern Retail Podcast: Dick’s $2.4B Foot Locker bet, the Girl Scout brand empire and behind the scenes of AG1’s product research

This week's episode of the Modern Retail podcast includes discussion of Dick's Sporting Goods acquisition of Foot Locker, the evolution of Girl Scout cookies' brand and sales channels, and an interview with AG1 CEO Kat Cole.

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As CTV matures, brand campaign strategies are strengthening

Retailers are leveraging purpose-built creative to optimize CTV campaigns

Retail marketers are leaning on artificial intelligence to optimize CTV campaigns

How Dagne Dover and Princess Polly are powering CTV campaigns with first-party data

Why CTV has become central to retailers’ marketing strategies

For retailers, customer data is driving CTV campaigns

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