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Wisp has become the first women’s health brand on TikTok Shop. Modern Retail spoke with Wisp CEO Monica Cepak about why the company is betting on social commerce.

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As CTV matures, brand campaign strategies are strengthening

Retailers are leveraging purpose-built creative to optimize CTV campaigns

Retail marketers are leaning on artificial intelligence to optimize CTV campaigns

How Dagne Dover and Princess Polly are powering CTV campaigns with first-party data

Why CTV has become central to retailers’ marketing strategies

For retailers, customer data is driving CTV campaigns

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