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As CTV matures, brand campaign strategies are strengthening

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Digital Marketing Redux

Tractor Supply taps real customers for ads to stand out from AI-generated content

Tractor Supply is leaning into real customers, local events and multi-channel marketing to drive spring traffic -- especially in an age where customers are increasingly wary of AI-generated content.

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As CTV matures, brand campaign strategies are strengthening

Retailers are leveraging purpose-built creative to optimize CTV campaigns

Retail marketers are leaning on artificial intelligence to optimize CTV campaigns

How Dagne Dover and Princess Polly are powering CTV campaigns with first-party data

Why CTV has become central to retailers’ marketing strategies

For retailers, customer data is driving CTV campaigns

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