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Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Store of the Future

Why Walmart plans to aggressively open more gas stations over the next 5 years

April 17, 2025

Retailers press pause on new locations as Trump’s tariffs, the economy create uncertainty

April 17, 2025

New Economic Realities

Stanley shares its playbook for growth as sales overall cool in the once-booming drinkware sector

April 14, 2025

Post-cookie strategies

How Lowe’s created an ‘ecosystem’ of different loyalty programs for pros and homeowners

April 14, 2025

Digital Marketing Redux

The new playbook for marketing a Target or Walmart launch

April 10, 2025

New Economic Realities

Retailers like Target and Nordstrom are rethinking their approach to small-format stores

April 08, 2025

New Economic Realities

With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming’s biggest launch in years

April 04, 2025

Supply Chain Shakeup

PetSmart is now shipping 90% of its online orders from stores instead of distribution centers

April 03, 2025

Digital Marketing Redux

How Albertsons Media Collective is positioning itself to brands after failed Kroger merger

April 01, 2025

Store of the Future

How Walmart works to retain employees, with the use of bonuses, automation and more

March 31, 2025

New Economic Realities

DoorDash explains that its viral buy-now, pay-later deal with Klarna wasn’t meant for burritos

March 28, 2025

Digital Marketing Redux

How Sam’s Club plans to use its membership model to compete for increasingly competitive ad dollars

March 27, 2025

Digital Marketing Redux

Best Buy, Sam’s Club and Nordstrom executives share big plans for their ad businesses at Shoptalk

March 26, 2025

The Marketplace Boom

How Target plans to grow its coveted third-party marketplace

March 24, 2025

The New Supply Chain

Target and Walmart are investing in supply chain tech to compete on delivery

March 21, 2025

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Top Story

Digital Marketing Redux

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

For the third year in a row, Avocados From Mexico is returning to the Super Bowl with a digital play; its Prediction Pit is built on a predictive AI system that offers real-time football predictions, as well as custom guacamole recipes.

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