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Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

New Economic Realities

Luxury brands become landlords to take control in coveted retail destinations

July 08, 2024

Store of the Future

Retailers like Target & Walmart are bringing generative AI into physical stores

June 27, 2024

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Top Story

How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

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