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Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Member Exclusive

Big-Box Briefing: Target-owned delivery app Shipt makes AI push, mirroring Instacart

September 17, 2026

The Marketplace Boom

Walmart adds marketplace data, deeper AI features to Scintilla insights platform

September 16, 2026

Retail Media Landscape

Kroger’s ad business sees most profit growth since 2021

September 11, 2026

Retail Media Landscape

Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with digital screens

September 11, 2026

Member Exclusive

Big-Box Briefing: Dick’s leans on youth sports in pitch to advertisers

September 10, 2026

Instacart launches custom AI assistants for retailers, and its own

September 09, 2026

Retail Media Landscape

How 11 retail media networks are trying to differentiate themselves to advertisers

September 08, 2026

Member Exclusive

Big-Box Briefing: Sam’s Club targets high-retention members with new tire benefit

September 03, 2026

Retail Media Landscape

Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy

September 02, 2026

Retail Media Landscape

Location data fuels mall giant Simon’s new pitch to advertisers

September 01, 2026

Target’s new beauty selection has almost no Black-owned brands

August 28, 2026

Member Exclusive

Big-Box Briefing: Retailers get direct tariff relief. Their shoppers likely won’t

August 27, 2026

Store of the Future

New brands flock to Target’s post-Ulta beauty section

August 26, 2026

Retail Media Landscape

Topgolf hasn’t done much retail media, licensing. Its new CEO wants to change that

August 25, 2026

Hershey is using AI to strategize for s’mores season

August 24, 2026

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Top Story

Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands

Pinterest is introducing a range of new ad tools and experiences as it looks to get ahead in the AI age.

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