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Modern Retail
Mitchell Parton

Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a business journalist with experience covering retail, real estate and finance. At Modern Retail, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

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Top Story
What went wrong with ChatGPT’s Instant Checkout
Digital Marketing Redux
What went wrong with ChatGPT’s Instant Checkout

OpenAI's pivot away from Instant Checkout within ChatGPT underscores that shoppers simply aren't ready to hand off the checkout experience to an AI agent. Modern Retail examines what went wrong and what retailers are pivoting to next.

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