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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Holiday Sales Sprint

Why digital gift cards are quickly replacing their plastic swipe cards

December 11, 2023
Digital Marketing Redux

FabFitFun founders apologize after a profane X ad caused subscribers to cancel

December 06, 2023
The Marketplace Boom

Why more brands like Therabody are using FSAs to drive new sales

December 05, 2023
overhead shot of two women shopping on their phones
Digital Marketing Redux

More than half of e-commerce Cyber Week sales came from mobile

December 04, 2023
Digital Marketing Redux

How Home Depot is experimenting with shoppable TV content on Vizio

December 01, 2023
Holiday Sales Sprint

BNPL platforms are booming this holiday season

November 30, 2023
Digital Marketing Redux

How “Color of the Year” has moved from Pantone to paint

November 28, 2023
CPG Playbook

How mushroom-based products have evolved into a mainstream grocery category

November 27, 2023
Digital Marketing Redux

3 acquisition strategies home brands are deploying this holiday season

November 27, 2023
CPG Playbook

Grove Collaborative CEO: ‘Next year, we will be profitable’

November 20, 2023
New Economic Realities

‘Let’s get a deal done’: Confessions of an REI union organizer fighting for a contract

November 20, 2023
Supply Chain Shakeup

Adore Me is opening up its operations to climate tech startups with a new accelerator

November 17, 2023
Store of the Future

Inside Buybuy Baby’s plans to open more than 100 stores

November 10, 2023
Supply Chain Shakeup

Luxury design studio Vesta acquires furniture rental companies Fernish & Feather

November 09, 2023
Store of the Future

GNC unveils new Pittsburgh flagship store as it seeks to establish a new retail identity

November 07, 2023
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Top Story
Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall
Member Exclusive
Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

Modern Retail’s survey — which has been conducted annually since 2022 — found that marketers’ adoption of AI technology has risen significantly. In 2022, 44% of brand and agency pros said their companies were investing in AI technology. That percentage rose to 57% in 2023 and 71% in 2024, before hitting 86% in 2025.

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