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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

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5 payments trends to look out for in 2024

December 29, 2023
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New Economic Realities

Bankruptcy filings soared in 2023 as retail companies ran out of lifelines

December 26, 2023
The Marketplace Boom

Babylist expands its e-commerce offerings with a new wishlist feature

December 22, 2023
Holiday Sales Sprint

The case for and against return fees

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How brands like Tupperware Australia are making live shopping work

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Holiday Sales Sprint

Why free shipping for a year is “the gold standard” for Primary’s holiday promotional strategy

December 12, 2023
Holiday Sales Sprint

Why digital gift cards are quickly replacing their plastic swipe cards

December 11, 2023
Digital Marketing Redux

FabFitFun founders apologize after a profane X ad caused subscribers to cancel

December 06, 2023
The Marketplace Boom

Why more brands like Therabody are using FSAs to drive new sales

December 05, 2023
overhead shot of two women shopping on their phones
Digital Marketing Redux

More than half of e-commerce Cyber Week sales came from mobile

December 04, 2023
Digital Marketing Redux

How Home Depot is experimenting with shoppable TV content on Vizio

December 01, 2023
Holiday Sales Sprint

BNPL platforms are booming this holiday season

November 30, 2023
Digital Marketing Redux

How “Color of the Year” has moved from Pantone to paint

November 28, 2023
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Top Story
‘The easy dollars are gone’: Retail media faces new tests as it nears maturity
Digital Marketing Redux
‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

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