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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Wrapped holiday gifts on a purple background
Holiday Marketing Strategies

Self-gifting messaging is set to dominate Black Friday ads

September 23, 2024
nike house
New Economic Realities

Former Nike employees are ‘elated’ over new CEO Elliott Hill

September 20, 2024
New Economic Realities

How Bedrock is overhauling operations at Filson and Shinola as it seeks to become a platform company

September 18, 2024
Linktree's billboards for Voter Registration ADay 2024.
Digital Marketing Redux

Why companies like Linktree are increasing their get-out-the-vote efforts

September 17, 2024
Andrea Calo for Vesta
New Economic Realities

Commercial furniture gets a makeover as companies tell workers to return to work

September 13, 2024
New Economic Realities

How outdoors brand Backcountry lost its way

September 12, 2024
CPG Playbook

‘You’ve got a little billboard to work with’: How smoothie brand Kencko revamped its products and packaging after launching in Walmart

September 10, 2024
Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
Digital Marketing Redux

How brands like Winx are navigating influencer partnerships ahead of the 2024 election

September 09, 2024
New Economic Realities

Online birth control providers are booming amid restrictive care laws

September 04, 2024
CPG Playbook

Why Nespresso’s honey rollout is more about brand than product

August 30, 2024
Digital Marketing Redux

After 127 years in outerwear, Filson is launching a women’s line

August 29, 2024
Digital Marketing Redux

How companies like Apothékary and Simple Modern navigate licensing deals

August 27, 2024
One of Men's Wearhouse's locations
Member Exclusive

‘We wanted to take ourselves less seriously’: How brands like Men’s Wearhouse handle humor in marketing

August 26, 2024
Member Exclusive

How companies like QVC are reintroducing themselves to customers

August 21, 2024
olipop
Member Exclusive

Why Olipop taps key cultural moments for its marketing strategy

August 20, 2024
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Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’
Store of the Future
Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’

During Starbucks's fourth-quarter earnings call on Wednesday, CEO Brian Niccol reiterated the coffee chain's mission to improve the customer experience, especially through warmer, more inviting cafes.

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