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Krystal Scanlon

Krystal Scanlon

Krystal Scanlon

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Digital Marketing Redux

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

April 21, 2025
Digital Marketing Redux

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

September 27, 2024
Digital Marketing Redux

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain

April 23, 2024
Digital Marketing Redux

Social commerce is in the cards for Reddit this year

May 15, 2023

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Best Buy will allow advertisers to ‘take over’ the in-store shopping experience
Store of the Future
Best Buy will allow advertisers to ‘take over’ the in-store shopping experience

Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience.

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