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Modern Retail
Jennifer McCreary

Jennifer McCreary

Jennifer McCreary

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How retailers are driving growth with TV advertising

May 26, 2022

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Top Story
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Digital Marketing Redux
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

As influencer marketing becomes more competitive, brands are looking beyond typical beauty and fashion influencers to promote their products more authentically.

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