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Jennifer McCreary

Jennifer McCreary

Jennifer McCreary

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How retailers are driving growth with TV advertising

May 26, 2022

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How 2 very different DTC startups balance paid and organic marketing
Digital Marketing Redux
How 2 very different DTC startups balance paid and organic marketing

Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.

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